Auto trader valuations gone too far?
Noticed today having a browse of AT that they've added a new feature - now under some listings you're shown a highlight indicating whether a car is "good price" or "priced low"
Whilst I understand that it can be helpful to buyers, I think it's a bit misleading. Valuations tend to be subjective anyway but this just focuses attention in the wrong areas in my opinion. Who's to say a "good price" car hasn't been used and abused etc
I'm not averse to change, just not sure what effect it'll have on selling a car on AT. Hopefully savvy buyers will look at value not just price...
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