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There formula for BMW should be simple: Make a Model-Y competitor, equal or better range, equal or better performance, equal or better looks. Pricing could be slightly higher since it's a BMW.
But this approach to offer an electric variant of their line with nothing exciting behind it just feel like the typical legacy approach to product making and the new kids eating their pie.
I think the e-tron sportback from Audi looks increíble.
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