[Germanauto]

Jag really doesn't have any redeeming qualities...their interiors are just alright, exterior designs are generic, I'm sure they drive just fine but nothing memorable, brand image and reputation isn't anything noteworthy either. I really don't think millennials or especially Gen Z have any emotional attachment toward the brand.

Not sure that going all-EV in a market leaning toward hybridization will pan out. Luxury EVs already have bad depreciation and high discounts, there's no reason Jaguar's offerings will be any different.

I really don't see Jaguar, Alfa, or Infiniti being for long in the NA market. Maserati got a lot of investment recently and have really upped their interior game, but their newest products are still not moving and continue to suffer from poor quality and depreciation.