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In the Bay Area, dealers are marking down 2010 GTs upfront to clear them out. For instance, I see the following on a few of the local dealers' websites:
2010 BMW 5 Series Gran Turismo 535i: $63,375 (MSRP) $55,777 (Sale)
2010 BMW 5 Series Gran Turismo 535i: $66,925 (MSRP) $57,777 (sale)
2010 BMW 550i Gran Turismo $69,375 (MSPR) $61,375 (Sale)
2010 BMW 550i Gran Turismo $87,525 (MSRP) $79,525 (Sale)
2010 BMW 5 Series Gran Turismo 550i $82,025.00 (MSRP) $61,988.00 (Sale... also has 7k miles on it, so either a demo or the dealer's own car)
These discounts are possible because BMWNA offers incentives to the dealers to sell at or below their invoice price (the dealer's theoretical cost to purchase the car from BMWNA) on last year's models.
It should still be possible to knock them down a few grand below advertised sale prices. But if the GT you looked at started out at, say, $73k and has already been marked down to $63k, you're not going to get them down to $50k. If $63k is the MSRP, on the other hand, $50k would likely be attainable... but only if it's a 2010 model.
If your dealer hasn't marked down their GT, it's probably because a) it's a 2011 model (which get no incentives from BMWNA, since they're current model year) or b) the dealer is not that desperate to sell its GT and/or c) the dealer is still trying to get close to MSRP and wants to pocket the incentives rather than pass them on to you.
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