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I said this about 5 years ago but it would appear Audi was always way ahead of the game...
Notice the E63s and the M5 are now what the RS7 was 5 years ago... they are all AWD and Automatic heavy sedans. It used to be the M5 had a DCT and was RWD. The E63s was RWD and Auto... there was something there to always differentiate them a bit... now you pretty much choose based on brand and what you prefer. The general architecture is identical...
Oh and M3 and C63? Well that is the RS5 of about 6 years ago w a newer turbo engine... granted they are both better, newer and are probably more fun but no one can deny that Audi had the architecture down first. The M3 just has the saving grace that it can be had in RWD still... As far as looks... in the modern era, Audi was first with the big grills. Virtual Cockpit? Again Audi was first.
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