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I care about car stereo, too. I don't have the stereo on when I'm autocrossing my car, but when I'm stuck in bumper-to-bumper traffic and my leg is cramping from the clutch? Hell yeah!
I would gladly pay to upgrade to a true audiophile-quality system. But I won't pay to upgrade to a mediocre 10-speaker system. Instead I will just move my existing components into the 1er and use a JL Audio Clean Sweep to integrate it with the exisiting head unit.
While I think truly good sound should be offered, the lack of it wouldn't stop me from buying the car given all the aftermarket alternatives.
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