Quote:
Originally Posted by mkoesel
Well Jaguar didn't really say that either. They just gave examples of how this car is meant to appeal to an audience beyond the typical older male buyers Jaguar tends to draw. And I certainly can't argue that strategy. BMW and Mercedes do it to, as do other luxury car makers in particular. They know that appealing to women is integral to a successful product.
Just like AMG and M models, though, sales of R models will surely remain mostly to males. But I'm sure there will be a Lups or two that end up in an XE-R.  |
....but I wouldn't say that lups is the typical female car buying demographic either....
(Though, frankly, she may care less about that classic woman car buyer issue (color) than 99% of the dudes on this forum)