Quote:
Originally Posted by Tag
I remember when the F87 first came out there were markups anywhere from $5-10k over MSRP. In that specific situation BMW was caught a bit off guard with so many prospective buyers while their initial production volume was low. This was why dealers were able to price gouge buyers. Production later ramped up, prices stabilized and the average sales price was MSRP. I don't anticipate BMW will underestimate the demand for the G87 this time, but I do think all the supply chain issues may result in a similar situation. We shall see.
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I think if the current G80 situation tells us anything, is that the G87 will be tough to get. Many were apprehensive (and many still are) on the G80...but I don't see that with this car. There's alot of excitement here based on the spy shots, what we know and where BMW is headed in the future. I think it'll be an extremely popular car and the lines to get one are going to be LONG.