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      Today, 12:23 PM   #45
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Lmao, Jaguar jumping on old trends that most of the sane world now laughs at.

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Careful, the forum soyboys are gonna start reporting you.
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      Today, 12:45 PM   #46
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The ad agency who did this is living in a bubble and is completely out of touch on the zeitgeist and who the market is for Jaguar and the brand's identity.
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      Today, 12:51 PM   #47
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And here's the new logo-hood ornament: jr
"Psilocybin, also known as 4-phosphoryloxy-N,N-dimethyltryptamine (4-PO-DMT)"
"Imagery in cave paintings and rock art of modern-day Algeria and Spain suggests that human use of psilocybin mushrooms predates recorded history."
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      Today, 12:59 PM   #48
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So, THAT'S where Alissa Gordon Heinerscheid landed, at Jaguar.
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      Today, 02:35 PM   #49
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Holy shit this gets me so excited for BRAND™.

Doesn't this just motivate you to buy Jaguar vehicles that are coming out?

They even got a new stylized typeface and EVERYTHING. Holy SHIT. Imagine the absolute bosses those marketers are who cooked that up. All of you are just jealous that your art won't be shared with the world.

Did you see what they did with the lowercase a and everything else being upper-case? Just sick. Damn.

I need to buy a Jaguar right now.
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