[BroDoze]

This ship sailed a long time ago.

I had the’M’ pkg on my 2010 135i. They’ve been diluting for almost 2 decades.
Almost all car manus do it to some degree. JEEP did it when they released the 2WD Compass thing. Audi and Benz did it a long time ago.

Can’t put the toothpaste back in the tube on this one.

We know the truth, that’s all that matters.

[Albator_IIII]

How it started:

///M = Motorsport

How it is going:

///M = marketing

I never understood the fake "up-badgers". If you put a M badge on a non M car (as a private owner), the people that don't know or don't care about cars won't have a clue. The ones that do know and care will instantly spot the fake. Instant fail and dare I say a way to broadcast your low IQ.

[JABCAT]

Originally Posted by minn19

This happened long ago, been going on for years. It’s comical to count how many M badges are on either an M car or M light. As others have said, everyone is doing it, especially AMG/Audi. Even VW with their R line that is only basically an appearance package. At least M light cars are still very potent performers.

Chevy offers the "Stingray R" pkg for $599 on 2020+ Stingrays. It's literally 2 decals that say Stingray R on the rockers. Means absolutely nothing but owners will say "I have a Stingray R" as if it's a model Same thing with Stingray owners who opt for the Z51 suspension. They put Z51 badges all over the car and call it a Z51 because they want to feel as cool as the Z06 or ZR1 owners.

[BroDoze]

I get asked a lot if the M2 I bought is a “Comp.” “Did you get the Comp?!?”
Um no. That’s not a thing. That was a thing. And then they look/sound disappointed with my purchase, lol.

[two_three_two]

Originally Posted by BroDoze

I get asked a lot if the M2 I bought is a “Comp.” “Did you get the Comp?!?”
Um no. That’s not a thing. That was a thing. And then they look/sound disappointed with my purchase, lol.

i've stopped correcting folks. sure, whatever, its a comp. it makes no difference and people just smile and give you a thumbs up anyway. they don't know, i dont care, world keeps on turnin

[Mike_H_]

People ask if my M240ix is better than an M2 and I say, “It's very special, because, if you can see, the number goes to 240, the M2 only goes to 2, it’s 238 more, isn’t it?"

[Mstar456]

Originally Posted by Mike_H_

People ask if my M240ix is better than an M2 and I say, “It's very special, because, if you can see, the number goes to 240, the M2 only goes to 2, it’s 238 more, isn’t it?"

Awfully callous of you not to mention the "i" stands for increments.

[Squidget]

Originally Posted by two_three_two

i've stopped correcting folks. sure, whatever, its a comp. it makes no difference and people just smile and give you a thumbs up anyway. they don't know, i dont care, world keeps on turnin

The forums had this discussion back when the G87 was first announced. It IS the Comp in every way but name, spec-wise.

So yeah, when people ask that, I say "it's a Comp, because they just turned the Comp into the base model and dropped the label."

[kudos]

Maybe it will become cool to just debadge again.

[Mstar456]

Originally Posted by Squidget

The forums had this discussion back when the G87 was first announced. It IS the Comp in every way but name, spec-wise.

So yeah, when people ask that, I say "it's a Comp, because they just turned the Comp into the base model and dropped the label."

Unless they release the xdrive and call that the comp.

[NewToM]

Originally Posted by kudos

Maybe it will become cool to just debadge again.

Hopefully not as I spent money on my black ones!

[two_three_two]

Originally Posted by Mstar456

Unless they release the xdrive and call that the comp.

confirmed not happening.

[Mstar456]

Originally Posted by two_three_two

confirmed not happening.

What? Seriously? That's crazy. So there's no m2 comp at all? I mean makes me feel better and worse at the same time...looks like I'm adding the "mcdonalds" M badge onto mine.

[two_three_two]

Originally Posted by Mstar456

What? Seriously? That's crazy. So there's no m2 comp at all? I mean makes me feel better and worse at the same time...looks like I'm adding the "mcdonalds" M badge onto mine.

like Squidget said, they are killing the comp moniker and moving the 'base' models closer in spirit and execution to what the 'comp' cars were previously. ironically enough, i am pretty sure the argument for doing this was M brand dilution

[aerobod]

The "dilution" really started in the early days, when the 1985 E28 M535i was built as an extension of the standard 5-series line and co-existed with the M5 (as opposed to the E12 M535i which was a full ///M model).

So the business model of badging normal models as ///M models existed before the first M3 was launched.

[minn19]

Originally Posted by JABCAT

Chevy offers the "Stingray R" pkg for $599 on 2020+ Stingrays. It's literally 2 decals that say Stingray R on the rockers. Means absolutely nothing but owners will say "I have a Stingray R" as if it's a model Same thing with Stingray owners who opt for the Z51 suspension. They put Z51 badges all over the car and call it a Z51 because they want to feel as cool as the Z06 or ZR1 owners.

Reminds of the GT350 Heritage edition, which was essentially Wimbledon White paint and blue decals. The hype had died down and the ADM for GT350s was gone until they released that package. For seem reason people started paying above sticker again for them!

Marketers get it right sometimes, there is a segment of the market that will pay for this crap even if it is inexplicable to us.

[Squidget]

Originally Posted by two_three_two

like Squidget said, they are killing the comp moniker and moving the 'base' models closer in spirit and execution to what the 'comp' cars were previously. ironically enough, i am pretty sure the argument for doing this was M brand dilution

It was also a marketing problem. With the base model G87 now being an unlabeled Comp, there wasn't enough room to "squeeze" another Comp between the base and CS.

What would a Comp be? The base car, but with +10HP and costing $6K more? Something like that? Same problem that the 335is had, not enough delta from the base 335i to be interesting to buyers.

[M2Cmtl]

Originally Posted by Squidget

It was also a marketing problem. With the base model G87 now being an unlabeled Comp, there wasn't enough room to "squeeze" another Comp between the base and CS.

What would a Comp be? The base car, but with +10HP and costing $6K more? Something like that? Same problem that the 335is had, not enough delta from the base 335i to be interesting to buyers.

Agree 100% with this. Even the CS will be a tough sell this time unless they keep the price in check.

[BroDoze]

Originally Posted by M2Cmtl

Agree 100% with this. Even the CS will be a tough sell this time unless they keep the price in check.

Nah - they’ll sell every single one of them, regardless. That color though… I’m not a purple guy.

[JABCAT]

Originally Posted by BroDoze

Nah - they’ll sell every single one of them, regardless. That color though… I’m not a purple guy.

They sell every single one because they don't make any unless they receive an order from a dealer. The dealer is the customer. So every single vehicle produced is sold. Now if the dealers can sell every one they order, for the price they want, that's a different story. I've seen plenty of specialty vehicles sit in dealer showrooms with huge ADM for months or years.