[RussV]

Went to look and test drive a new M2 with MSRP of $71k. Dealer marked it up by $10k. Needless to say I took a hard pass and didn’t even test drive it. That was disgusting!

[Tag]

Originally Posted by RussV

Went to look and test drive a new M2 with MSRP of $71k. Dealer marked it up by $10k. Needless to say I took a hard pass and didn’t even test drive it. That was disgusting!

Post it here so others know to avoid that dealership.

[Squidget]

My lord in Christ, I thought we were past those dark days of G87 markup. Sad face.

[Legit]

That's their way of saying they didn't want to sell it to you. That dealer knows damn well that's not realistic

[sclui56]

Originally Posted by RussV

Went to look and test drive a new M2 with MSRP of $71k. Dealer marked it up by $10k. Needless to say I took a hard pass and didn’t even test drive it. That was disgusting!

That's disgusting nowadays! It reminded me of a SoCal Audi dealer doing my daughter a favor for $8k over sticker on a slot to order the RS3, and that was Nov 2022. I told her to look at the G42, and ended up ordering her one for $500 off + $500 BMWCCA cash.

[JMcLellan]

Silliness on that markup. There is a brand new 2024 in alpine white priced at sticker a few miles from my house and lightly optioned priced at 65,500. What's crazy though is there is a used 2024 with 4500 miles, original msrp of 66K and the asking price is 69,900 at another dealer 30 minutes away. Perhaps an uninformed buyer really wanting an M2 might think they are getting a deal on a used one? Maybe there are a couple gold bars in the trunk? It's just weird.

This week I did an appraisal on KBB for my car. Original sticker price was 68,500 and KBB gave me a 69 to 71K value for private party sale. I wonder what people are really getting paid for their lightly used M2's.

[reallymarkedup]

Originally Posted by JMcLellan

This week I did an appraisal on KBB for my car. Original sticker price was 68,500 and KBB gave me a 69 to 71K value for private party sale. I wonder what people are really getting paid for their lightly used M2's.

I looked around at lightly used before deciding to order. They were all at or close enough to MSRP that I can't imagine why you'd buy one with 5k miles on it when you can get 0k miles for the same OTD.

If I was going to buy a used M2 it probably would have been an F87.

[DS_BMW]

I just purchased a new 24 G87 M2 and got about 3K off MSRP.

[RockCrusher]

Originally Posted by RussV

Went to look and test drive a new M2 with MSRP of $71k. Dealer marked it up by $10k. Needless to say I took a hard pass and didn’t even test drive it. That was disgusting!

You put yourself at a disadvantage in a new car purchase if you believe the price quoted is fact. It is only an opinion.

The dealer is entitled to his opinion but you are entitled to one too. It doesn't have to agree with the dealer's opinion.

The best reaction to a markup is to not react to it. Your market price research should have you armed with knowledge of what cars are going for. If you decide to attempt to buy the car then you offer your price, your opinion. And to the sales manager not the salesman. He wants to sell the car at $10K over sticker. The sales manager would like to too, but he wants to sell the car. And at sticker (or maybe if your market research supports this) even below sticker.

However, I would probably not bother to submit my opinion on price to a dealer who puts a $10K markup on a car that is selling for MSRP (or in some cases below MSRP (and I bought my 2023 M2 in April 2023 for sticker) but rather shop around.

You live in northern CA and there are a number of dealers around.

[Squidget]

Originally Posted by RockCrusher

You live in northern CA and there are a number of dealers around.

So much this. Anyone who buys a car at the first dealer they visit is IMO crazy. Late Stage Capitalism sucks, but at least it gives us the advantage of shopping around and making sellers compete on price.

[ajchoi]

Originally Posted by reallymarkedup

I looked around at lightly used before deciding to order. They were all at or close enough to MSRP that I can't imagine why you'd buy one with 5k miles on it when you can get 0k miles for the same OTD.

If I was going to buy a used M2 it probably would have been an F87.

This actually happened to me - I was going to go look at a 2021 F87 6MT with about 20k on it, but somebody came in and bought it the day I was going to test drive it. Dealer was going to help me find a lightly used G87, and then we found out there was a brand new one being delivered that day. The used ones we looked up in CA were maybe 1000-3000 less than new with 3-5K miles on them, and I’m going to guess at that mileage, at least one of them out there might be a press car that got the daylights beat out of it lol

I probably still would have pursued an F87 but I wanted to easily turn off auto-rev-match without risking modding software where an SA would question it regarding warranty (overly paranoid maybe but I also never disliked the G87 styling either haha)