BMW to Focus on TV Advertising Marketing

Jason · 04-14-2011, 11:09 AM

BIMMERPOST NEWS

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BMWNA and its new top marketing executive, Dan Creed, is currently searching for a new ad agency to help spend its estimated $160 million advertising budget. And the vast majority of the budget will go towards TV advertising. The advertising budget breakdown, as Creed told dealers at the National Automobile Dealers Association convention in February will be: 68% for national TV, 8% for local TV, 15% for digital marketing (internet and mobile device ads), 2% in movies, and 7% for print advertising.

BMW and its previous lead agency, GSD&M Idea City ended their five year relationship in late October after the much maligned (on the internet) "Joy is BMW" marketing campaign. Much of the criticism came from displeased BMW enthusiasts who feared an abandoning of the "Ultimate Driving Machine" slogan, which BMW says it has not abandoned.

As a sign of BMW's TV-centric marketing strategy, the company advertised during the Super Bowl after a 10-year hiatus. BMW's near term future advertising will focus on TV and social media, promoting new and redesigned vehicles such as the X3 crossover. Later in the year, BMW will launch campaigns citing innovations and technologies said to set it apart from the competition.

Specifically, BMW appears to be drawn to advertising on live TV events because viewers are less likely to record and skip over the commercials in such programming. Along with the Super Bowl, BMW ran commercials during last month's Academy Awards broadcast and plans to advertise heavily during major golf tournaments and Sunday night football this year.

Source: Autonews

Heidi

Poppin Fresh · 04-14-2011, 02:44 PM

Weiden+Kennedy.

Their clients are Nike, ESPN, Jordan Brand, Coca Cola, etc. No need for explanations.

TugBoat · 04-14-2011, 03:01 PM

Quote:

Originally Posted by Poppin Fresh

Weiden+Kennedy.

Their clients are Nike, ESPN, Jordan Brand, Coca Cola, etc. No need for explanations.

Totally agree!

JoeyBananaz18 · 04-14-2011, 03:05 PM

bring back BMW films. best advertising of all time- for anything.

Diver · 04-14-2011, 03:10 PM

Notice in the shot they are using a babe to sell the car.

vioaltec · 04-14-2011, 03:56 PM

looks like Lake Merritt in Oakland ca

dirtyfreebooter · 04-14-2011, 03:57 PM

My local BMW dealer used a hot blonde also! But at least I got 2.5 seconds video time also.. hehe

MUFCbmwbear · 04-14-2011, 04:23 PM

Yes...Produce ads similar to the ones from BMW films, The Driver, with Clive Owen. Make short films along with edited for TV slot ones.

GOLFFRR · 04-14-2011, 05:56 PM

def like someone said, the BMW short films were awesome

Eccentric · 04-14-2011, 07:39 PM

Quote:

Originally Posted by JoeyBananaz18

bring back BMW films. best advertising of all time- for anything.

Praise the Lord! There's signs of life with a bimmerfile!

XC · 04-14-2011, 08:31 PM

JoeyBananaz18 · 04-14-2011, 11:36 PM

Quote:

Originally Posted by Eccentric

Praise the Lord! There's signs of life with a bimmerfile!

i know them all by heart. The think i like the most of them wasn't a car chase, or that they featured BMWs in them or that there was action and a great line up of stars in them. the thing i like the most was that each film had moral to go with it.
For example take my favorite one of all, the follow. the whole time you're following this girl who's trying to leave mickey rourke. throughout the movie you're made to believe that she is cheating on him until the very end when you see her black eye.

Truly unbelievably written films, that each bring a very artistic twist to the table. I think that todays line up of BMWs would work well with new BMW films because BMW's design is a love or hate, artsy, take it or leave it, bold design.

plus i'd love to see an updated version of Star done with an F10 M5.

cmk227 · 04-15-2011, 09:15 AM

Quote:

Originally Posted by JoeyBananaz18

bring back BMW films. best advertising of all time- for anything.

1000.

JasonCSU · 04-15-2011, 10:58 AM

Quote:

Originally Posted by robackja

My local BMW dealer used a hot blonde also! But at least I got 2.5 seconds video time also.. hehe

Co's is just up the road. That's the first time I've seen that commercial.

M3godz · 04-15-2011, 01:09 PM

Quote:

Originally Posted by Diver

Notice in the shot they are using a babe to sell the car.

Its because they love BMW

positiveions · 04-15-2011, 08:02 PM

I say we produce our own film and send it to BMW

Who wants to play Clive Owen, and do we have a Madonna in the house?

son.springer · 04-20-2011, 02:25 AM

i agree with this BMW have best advertising all time

04-14-2011, 11:09 AM	#1
Jason Administrator 43660 Rep 21,325 Posts Drives: F80 M3 Join Date: Mar 2005 Location: USA iTrader: (0)	BMW to Focus on TV Advertising Marketing BIMMERPOST NEWS BMW to Focus on TV Advertising Marketing 16 COMMENTS Tweet BMWNA and its new top marketing executive, Dan Creed, is currently searching for a new ad agency to help spend its estimated $160 million advertising budget. And the vast majority of the budget will go towards TV advertising. The advertising budget breakdown, as Creed told dealers at the National Automobile Dealers Association convention in February will be: 68% for national TV, 8% for local TV, 15% for digital marketing (internet and mobile device ads), 2% in movies, and 7% for print advertising. BMW and its previous lead agency, GSD&M Idea City ended their five year relationship in late October after the much maligned (on the internet) "Joy is BMW" marketing campaign. Much of the criticism came from displeased BMW enthusiasts who feared an abandoning of the "Ultimate Driving Machine" slogan, which BMW says it has not abandoned. As a sign of BMW's TV-centric marketing strategy, the company advertised during the Super Bowl after a 10-year hiatus. BMW's near term future advertising will focus on TV and social media, promoting new and redesigned vehicles such as the X3 crossover. Later in the year, BMW will launch campaigns citing innovations and technologies said to set it apart from the competition. Specifically, BMW appears to be drawn to advertising on live TV events because viewers are less likely to record and skip over the commercials in such programming. Along with the Super Bowl, BMW ran commercials during last month's Academy Awards broadcast and plans to advertise heavily during major golf tournaments and Sunday night football this year. Source: Autonews Heidi __________________ Check on the Latest BMW News Become a fan of Bimmerpost Facebook Follow us on Bimmerpost Twitter Subscribe to Bimmerpost Youtube Channel
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04-14-2011, 02:44 PM	#2
Poppin Fresh Colonel 89 Rep 2,147 Posts Drives: With a sunroof and front plate Join Date: May 2009 Location: Bergen County NJ iTrader: (0)	Weiden+Kennedy. Their clients are Nike, ESPN, Jordan Brand, Coca Cola, etc. No need for explanations. __________________
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04-14-2011, 03:05 PM	#4
JoeyBananaz18 Brigadier General 399 Rep 4,084 Posts Drives: metrocard Join Date: May 2009 Location: Whitestone, NY iTrader: (3)	bring back BMW films. best advertising of all time- for anything. __________________ 7/18/09- I pick up my baby- 2009 E92 335i Xdrive, Space Gray over Coral Red. Premium Pkg, Cold Weather Pkg, M-Sport Pkg, 193Ms, Gloss Black grills, Custom Gloss Black Mirrors, Performance shift and E-brake boot, M3 spoiler, Euro fog switch, gloss black interior tim, Coco-Mats (red/black), H&R coilovers, 19'' Alufelgen SF-71s......
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04-14-2011, 03:10 PM	#5
Diver Brigadier General 506 Rep 3,445 Posts Drives: Black '12 135i - Sold Join Date: Nov 2010 Location: Texas iTrader: (0)	Notice in the shot they are using a babe to sell the car. __________________ See my photography at http://ronscubadiver.wordpress.com
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04-14-2011, 03:56 PM	#6
vioaltec Sasha Fierce 53 Rep 231 Posts Drives: 2009 bmw 3 series coupe Join Date: Nov 2008 Location: East Bay iTrader: (0)	looks like Lake Merritt in Oakland ca __________________ Vivre, Aimer et Voler
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04-14-2011, 03:57 PM	#7
dirtyfreebooter Captain 355 Rep 655 Posts Drives: Vespa Join Date: Nov 2010 Location: Boulder, CO iTrader: (2)	My local BMW dealer used a hot blonde also! But at least I got 2.5 seconds video time also.. hehe
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04-14-2011, 04:23 PM	#8
MUFCbmwbear Major 738 Rep 1,210 Posts Drives: 24 M2 & 20 M340xi Join Date: Nov 2008 Location: Chicago/Milwaukee iTrader: (0)	Yes...Produce ads similar to the ones from BMW films, The Driver, with Clive Owen. Make short films along with edited for TV slot ones. __________________ 20 M340xi White Mocha 17 340i/M235i/E92 M3/135i All 6spd Chicago-Lake County-Milwaukee-Shorewood
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04-14-2011, 05:56 PM	#9
GOLFFRR 11190 Rep 27,954 Posts Drives: GOLFFRR cart Join Date: Mar 2009 Location: we sell BMWs to "ALL" US states iTrader: (4)	def like someone said, the BMW short films were awesome __________________ BEFORE YOU BUY YOUR NEXT BMW, EMAIL OUR GUY KOTE FIRST! Kote M Sales:Kotem@bmwofcamarillo.com Cell:805-368-9101 vipfinance@bmwofcamarillo.com for warranties!
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04-14-2011, 08:31 PM	#11
XC Private First Class 1 Rep 104 Posts Drives: BMW Z4 M Coupé Join Date: Oct 2010 Location: 136 iTrader: (0) Garage List 2010 135i [0.00]
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04-15-2011, 08:02 PM	#16
positiveions Lieutenant General 976 Rep 11,725 Posts Drives: 19 Tacoma, 16 Golf wagon Join Date: Sep 2007 Location: Upland, CA iTrader: (2) Garage List 2019 Toyota Tacoma [0.00] 2016 VW Golf Sports ... [0.00] 1998 BMW M3 [0.00] 1990 BMW 325is [0.00]	I say we produce our own film and send it to BMW Who wants to play Clive Owen, and do we have a Madonna in the house?
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04-20-2011, 02:25 AM	#17
son.springer Registered 0 Rep 3 Posts Drives: 3 series Join Date: Apr 2011 Location: Alden, Alabama iTrader: (0)	i agree with this BMW have best advertising all time
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