[carjoy]

Originally Posted by swagon

Right, I'm just telling you they're not looking for a whole new customer base, at least not in our parts of the world. And they don't really need them.

No one said that.

Replying to the thinking the recent efforts by BMW to market the M2 is somehow only to create found memories of our youth in a muscular aggressive package, rather it's also to attract new and younger buyers.

Believe me, BMW will gladly take your money, 24 or 64 and as far as needing it, more profit means more happy shareholders.

[Game]

Originally Posted by carjoy

You folks keep thinking 25 year olds are still working at McDonalds and doing donuts in parking lots. lol Kids today are making more money and a lot sooner.

My son at 25 makes a decent 60k a year and it's his second job. Off course BMW needs new customers as old farts like me transition in life and car tastes. Logical. What the hell do you think an Orange wrapped car with a silly wing is for? To solely attract 60 year olds who want to rekindle their younger days? I don't think so.

This new M2 is younger and more forward looking than before and there is no reason it won't attract buyers in theirs 30-40's. Even the reveal video was geared to a younger demographic.

As for affordability, some 60 year olds can't afford an M2 either! Affordability is not necessarily tied to age in an era of higher paying jobs. Any young lawyer, medical professional or kid in tech could swing an 800 lease. I could when I was 28 back when salaries where half.

Anyways, what does it matter if they are looking for new blood. It's good business. The next wave of electric vehicles may alienate part of their base and they know it.

Problem is for an $800 lease you're getting an X3 30. M2 will be around $1200.

My store has a line of 11 for the M2...I believe only 2 are under 40...myself included. Similar story for the G8x. Most buyers are in the 40-50 range.

[carjoy]

Originally Posted by Game

Problem is for an $800 lease you're getting an X3 30. M2 will be around $1200.

My store has a line of 11 for the M2...I believe only 2 are under 40...myself included. Similar story for the G8x. Most buyers are in the 40-50 range.

Not saying most 30 or under can afford the M2, rather that BMW is targeting a younger ever more affluent buyer.

The $800 lease ($879 to be exact) I paid back in 2001 was for a BMW X5 4.4i with Sport Package, the first model year of the vehicle. Loved that ride. Not sure what I gave down but it was fully loaded, retailed about $67k. I guess leases have changed a little lol

[DO444]

I honestly think you have to get these, it makes the car look better.

[Poochie]

Originally Posted by carjoy

Not saying most 30 or under can afford the M2, rather that BMW is targeting a younger ever more affluent buyer.

The $800 lease ($879 to be exact) I paid back in 2001 was for a BMW X5 4.4i with Sport Package, the first model year of the vehicle. Loved that ride. Not sure what I gave down but it was fully loaded, retailed about $67k. I guess leases have changed a little lol

That's when BMW lease residuals was hovering up to 70% on a three year term, at 12 - 15k miles a year. Somewhere alone the line BMW Financial took a bath on those inflated numbers.

I remember my 2009 135i with a 48k MSRP and at 15k miles a year and the payment was just $560 a month. That was relatively low for the privilege of driving a new loaded BMW, which was unfathomable to the uninitiated, since they were paying more a per month for their measly Honda Accord.

However, I know BMW got the short end of the stick on that deal because the residual value was estimated to be $30,000+ but I saw on the Carfax they auctioned it off for $19,500 six month after I returned it. That's a $11,000 loss they has to absorb just so I could look hood-rich for three years 😎

So, just by that alone, I say now it's the opposite, where they err on the side of caution and overestimate the predicted residual rate of depreciation on their leases. Thus, the cost to borrow the car is riskier and so they pass that alone to the consumer - take it or leave it.

[curtdragon]

Originally Posted by DO444

I honestly think you have to get these, it makes the car look better.

Everything? Lol