[Danman5666]

6% is what to shoot for. This is what I got back in April and seems to be the strongest discount through a broker. My local dealer would not budge off of MSRP.

[loansbybrandon]

Originally Posted by Day Laborer

I'm estimating February delivery

Can you PM me? I would like an estimate as well.

[BizzyG87]

I ordered mine a tad less than 5% and my SA claims it’s the first M car he sold under MSRP🤷🏻

[Dave07997S]

Originally Posted by xjhigg

Hey everyone,

New around here. I'm finalizing my '25 M2 build and have been in contact with my local, longtime dealer here in southern NY. I'm a sucker for a good deal so hunting for under MSRP is something of interest. I can get my build ordered at MSRP at this dealer, but was wondering if anyone had a recommendation on where they went for discounts (which I'm reading are plentiful on M2 builds?). I'm willing to travel nationwide and drive home, so figured I'd ask here for advice.

Thanks guys!

I can get under MSRP deals now in S. Cali, you should have no issues in the middle of winter getting an allocation on the East Coast.

[Day Laborer]

Originally Posted by loansbybrandon

Can you PM me? I would like an estimate as well.

Hi? Your inbox is full, please email me your build code (from bmwusa.com) and zip code at nextlevelautobrokersdc@gmail.com
Please let me know if lease or finance and the structure

Thank you

[Viffermike]

... if you're in the right situation and play your cards properly:

Today I ordered a '25 M2 from a dealer (Dealer A) I've purchased three previous cars from, all financed via third party. My test drive a few weeks back was at another dealer (Dealer B) that, in my market, has been leeching business away from the first dealer.

This morning, after dropping my current car off at Dealer A for a warranty repair, I mentioned to my service guy that I'd be talking to an SA about possibly ordering an M2 when I picked my car up -- and I did just that, after letting the SA with whom I test-drove at Dealer B know I would be by after 'a couple of errands'.

I was up front and transparent with the SA at Dealer A about my history with them, with my test drive experience (a nearly hour-long one) at Dealer B, with my expectation on price (was aiming for 3% or so below MSRP), and with my intention to go to Dealer B immediately afterward to give them a chance to match whatever deal I made with Dealer A, since it had been so accommodating with the test drive.

The GM came over; we talked a little more. He promised a December allocation/production slot from a sister dealership. Then, he amended the offer sheet. His offer:
7.6% under MSRP
I then mentioned that I'm a USAA member, through which the M2 has a $1,500 rebate. With that added, my deal:
9.7% under MSRP

For reference: The gap between invoice and MSRP on the M2 is roughly 6%.

I never went to Dealer B today. Signed the offer sheet and put a deposit down at Dealer A. The SA at Dealer B 'understood' - and I did tell him that if Dealer A screws anything up, he'd be my guy.

Loyalty can matter. Competititon can matter. Transparency can matter. Having cards to play at the right juncture can matter. If you've got all of those available to work for you, that's the kind of deal that's possible.

[DrewNewM2]

Timing matters. Deals to be had once the thrill of the new M2 had settled. Dealers here wanted $10k mark ups on HEA cars and $5k ADM for orders on 2023s and then more reasonable MSRP on 2024s. Now apparently we can get 5%+ off on 2025s and there are plenty of M2s on lots.

Do brokers facilitate trades at all?

[bountyhunter]

Originally Posted by Day Laborer

I'm estimating February delivery

dm'd you on IG!

[bountyhunter]

Originally Posted by Dave07997S

I can get under MSRP deals now in S. Cali, you should have no issues in the middle of winter getting an allocation on the East Coast.

Hey! Are you a broker? Looking for under MSRP deals in SoCal as we speak.

[fastgoat]

I picked up a new 2025 at the end of October and walked out with 5% off MSRP. This was for a fully spec'd car as well (minus alcantara steering wheel). I didn't use a broker but just went through BMW Milwaukee North. They even delivered the car to me in Chicago for no charge.

[Polo08816]

Originally Posted by DrewNewM2

Timing matters. Deals to be had once the thrill of the new M2 had settled. Dealers here wanted $10k mark ups on HEA cars and $5k ADM for orders on 2023s and then more reasonable MSRP on 2024s. Now apparently we can get 5%+ off on 2025s and there are plenty of M2s on lots.

Do brokers facilitate trades at all?

Wondering what pricing will be like next year for a 2026 model...

[DVG 335]

Originally Posted by Polo08816

Wondering what pricing will be like next year for a 2026 model...

Percentage discounts will probably be similar but MSRPs will go up another $1K-$2K.

[Polo08816]

Originally Posted by fastgoat

I picked up a new 2025 at the end of October and walked out with 5% off MSRP. This was for a fully spec'd car as well (minus alcantara steering wheel). I didn't use a broker but just went through BMW Milwaukee North. They even delivered the car to me in Chicago for no charge.

Originally Posted by Polo08816

Wondering what pricing will be like next year for a 2026 model...

Originally Posted by DVG 335

Percentage discounts will probably be similar but MSRPs will go up another $1K-$2K.

2023 - at MSRP or some mark-up
2024 - at MSRP
2025 - 5-10% below MSRP to MSRP

So you think that we've hit the market bottom and percentage discounts won't change in 2026?

[DVG 335]

Originally Posted by Polo08816

2023 - at MSRP or some mark-up
2024 - at MSRP
2025 - 5-10% below MSRP to MSRP

So you think that we've hit the market bottom and percentage discounts won't change in 2026?

Too many factors at play....It depends on the state of the economy, stock markets, crypto market, etc.

[Viffermike]

Originally Posted by DVG 335

Too many factors at play....It depends on the state of the economy, stock markets, crypto market, etc.

This ... and what happens with tariffs in the U.S. during the next few months. That's part of the reason I pulled the trigger now on an M2 (and signed an offer sheet).

[doppler]

Shoot, I just realized this thing is built in Mexico. I put a deposit down today, but who knows how this tariff situation will play out.

[ourlee]

Originally Posted by doppler

Shoot, I just realized this thing is built in Mexico. I put a deposit down today, but who knows how this tariff situation will play out.

Me too.

[BgsDks]

Originally Posted by ourlee

Me too.

Originally Posted by doppler

Shoot, I just realized this thing is built in Mexico. I put a deposit down today, but who knows how this tariff situation will play out.

I started a thread on this linking to a CNN article which was deleted for reasons I don't understand, but the tariff on ALL GOODS made in Mexico could kill the M2 market in the US. I guess we shall see and I hope both of you get your cars soon.

[ourlee]

Wow, I guess I’d switch to a M3 comp.
this one
https://g80.bimmerpost.com/forums/sh....php?t=2017392

[techwhiz1]

Originally Posted by ourlee

Wow, I guess I’d switch to a M3 comp.
this one
https://g80.bimmerpost.com/forums/showthread.php?t=2017392

Since I don't have an allocation and have been waiting since July; it's getting likely that I'll pull the trigger on an M4 if there are tarrifs

[ourlee]

Originally Posted by techwhiz1

Since I don't have an allocation and have been waiting since July; it's getting likely that I'll pull the trigger on an M4 if there are tarrifs

Having a chat with my SA and the boss Monday. He texted me today and said let’s wait until they hear from BMW. My hope is we move ahead with the M2 and if it gets tariffed before delivery, they’ll let me move to the M3 without losing my deposit.

[tiffanystudios]

I got just under 5% off. They initially didn’t want to budge but I have bought from them before. I think I could have pushed a little harder but I just wasn’t in the mood.