KIA's recent marketing plans

x5love · 04-14-2009, 06:08 PM

Hey All,

Doing some research on the company for a presentation, wondering if anyone had some info they'd like to share. I need some info on KIA's current marketing strategies/campaigns etc. in North America. I know Hyundai is the largest shareholder and at this point I think everyone and their mom known Hyundai's current marketing plan, but I'm having a hard time finding info on KIA. Please let me know.

Thanks.

kyleb350 · 04-14-2009, 06:13 PM

From the recents ads I've seen of the new Soul, it looks like they're trying to capture the younger market with flashier designs while still being an economy car, kind of like what Scion did.

WLS · 04-14-2009, 06:15 PM

'New' Marketing Campaign = Our cars are CHEAP

04-14-2009, 06:08 PM	#1
x5love Captain 80 Rep 715 Posts Drives: 08 E92 335i Join Date: Dec 2005 Location: CA iTrader: (0)	KIA's recent marketing plans Hey All, Doing some research on the company for a presentation, wondering if anyone had some info they'd like to share. I need some info on KIA's current marketing strategies/campaigns etc. in North America. I know Hyundai is the largest shareholder and at this point I think everyone and their mom known Hyundai's current marketing plan, but I'm having a hard time finding info on KIA. Please let me know. Thanks. __________________ E92 335i\|Jet Black\|Black Dakota\|Alu\|Step/paddles\|ZPP\|ZSP\|6FL\|Navi\|Heated Seats\|CA
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04-14-2009, 06:13 PM	#2
kyleb350 Brigadier General 428 Rep 4,709 Posts Drives: '21 X3MC Join Date: Jun 2008 Location: Milwaukee iTrader: (6)	From the recents ads I've seen of the new Soul, it looks like they're trying to capture the younger market with flashier designs while still being an economy car, kind of like what Scion did.
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04-14-2009, 06:15 PM	#3
WLS Private First Class 4 Rep 137 Posts Drives: 2002 M5 Join Date: Sep 2008 Location: Seattle WA iTrader: (1)	'New' Marketing Campaign = Our cars are CHEAP
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