10-11-2010, 04:59 AM | #1 |
Private First Class
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Most proporsterous marketing I have ever 'heard'
Ok, I requested some BMW brochures and in the mail, I got an audio cd titled; 'The new BMW Z4. The Art of Driving. Music by Empire Of The Sun'. At first I thought it would be a DVD of the Z4 but I was shockingly wrong.
I had it on my desk for a week or so and put it into my computer a few minutes ago. I nearly cracked up laughing. Its an 'electro-pop' genre music with a woman and a man's voice-over about driving. The chorus is by Luke Steele from empire of the sun. It sounded like it was put together in a rush too... Here is what Luke Steele said about the track; http://www.walkingonadream.com/blog/...the-new-bmw-z4 To me it was more like 'hey Luke, I'm from BMW marketing. I got a bag full of money if you do our Z4 promotional track'. To use words from today's youth 'how lame'. |
10-11-2010, 04:32 PM | #2 |
Lieutenant Colonel
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I did receive that CD too. I did not even listened to it, it went straight to the garbage can. This JOY crap is making me sick. I understand that BMW is trying to attract a younger crowd but it's still nauseating to me.
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