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BIMMERPOST NEWS

BMW Group increases sales by 21.7% percent in February

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09.03.2011 | Press Release

Robertson: Exceptional growth from young, attractive model range - Balanced, double-digit growth in Europe, Asia and the Americas

Munich. The BMW Group’s sales growth continued to be solidly in the double-digit range in February. A total of 111,720 BMW, MINI and Rolls-Royce vehicles were delivered to customers (prev. yr. 91,763) – an increase of 21.7% compared to February 2010 and setting a new record high for the month. For the year to the end of February, sales volumes were 24.7% higher than in the first two months of the previous year, at 216,911 units (prev. yr. 173,913).

“Our young vehicle fleet is currently doing exceptionally well from the recovery of the car markets in many regions of the world. In particular, strong demand for the BMW X models, the BMW 5 Series and the MINI Countryman shows that our model range is right on target. We should also see further impetus from the new BMW 6 Series, which comes onto the market in the spring,” said Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing. “We expect this dynamic growth to continue throughout the first half of 2011, and then slow down somewhat in the second half of the year, due to base-line effects.”

BMW Group retail volumes rose on all continents and in virtually all markets in February. In Europe, the company’s biggest region, sales grew 16.8% to 57,381 units. Asia accounted for 25,722 units and climbed 49.3% while sales in the Americas were up 14.7% to reach 24,640 vehicles in February.

In each of its three largest single markets, the BMW Group posted double-digit growth in February: New registrations in Germany climbed 20.8% to 18,883 vehicles. The company sold 19,919 vehicles (+10.8%) in the U.S. in February, and delivered a total of 16,511 vehicles (+72%) to customers in China.

A strong sales performance was also reported from important emerging markets in Asia and South America. In South Korea retail volumes increased 54.9% to 1,797 units. Sales in India rose 68.5% to 620 units. In Brazil volumes climbed 101.3% to 938 vehicles.

On a global scale, a total of 95,423 BMW brand vehicles were sold in February – an increase of 21.9% (prev. yr. 78,252). For the year to the end of February, sales were 25.8% higher at 186,279 units than for the same period last year (148,113).

MINI brand volumes also sustained their double-digit growth. Last month, 19.3% more MINI cars were delivered to customers worldwide than in February 2010 (13,444), with sales of 16,045 vehicles. 30,170 MINI cars were sold in the year to the end of February. This represents an increase of 17.6% (prev. yr. 25,646) compared with the first two months of 2010.

252 Rolls-Royce brand automobiles were delivered in February (+276.1%). In the year to the end of February, 462 Rolls-Royce motor cars were presented to customers around the world (+200%).

For a second time in a row, BMW motorcycles reported a strong performance compared with last year. In February, global sales grew 22.5% to reach 6,720 motorcycles (prev. yr. 5,485). Year to date, the company sold 11,434 BMW motorcycles (+23%). The second motorcycle brand of the BMW Group, Husqvarna Motorcycles, delivered 902 motorcycles (+46.9%) to customers in February. Year to date, sales grew 46.1% to 1,264 motorcycles compared with the first two months of 2011.

[Diver]

Looks like BMW is not hurting. My service advisor told me yesterday that the X5 was sold out until the fall.

[danyay]

Happy to have contributed to that uptick last month.

[TheBingoBalls]

Same, just got a MINI before the end of the month.

[vladberca]

RR is the clear king of luxury car market

[meez]

Originally Posted by danyay

Happy to have contributed to that uptick last month.

me too, haha!

spent a good 75K on the new M3 Sedan a few weeks ago.