BMW Voted Best Performance Brand and Coolest Brand in 2011 KBB Awards

southlight · 04-22-2011, 05:25 PM

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Press Release

BMW Takes Two Prizes in 2011 Kelly Blue Book Brand Image Awards

BMW Voted “Coolest Brand” and “Best Performance Brand”

New York, NY – Friday, April 22, 2011… At the New York International Auto Show, BMW was presented with both the “Coolest Brand” and “Best Performance Brand” awards in Kelly Blue Book’s 2011 Brand Image Awards.

“What could be cooler than The Ultimate Driving Machine,” said Jim O’Donnell, President and CEO of BMW of North America. “We are redefining performance by offering the best performing electric, diesel and hybrid vehicles in America, in addition to our gasoline-powered cars, like the Z4 Roadster with the new TwinPower Turbo four-cylinder engine. Who but BMW would introduce both a full-electric and an M version of the 1 Series Coupe in the same year that it’s introducing a new 6 Series Coupe and Convertible.”

“Anyone who’s driven a BMW will understand why the team from Munich won best Performance Brand for 2011,” wrote the editors of Kelly Blue Book. “With powerful yet increasingly efficient engines, legendary ride and handling, and aggressive looks to match, BMW’s vehicles are the yardstick by which innumerable carmakers measure their products.”

“Defining ‘cool’ is tricky business, but BMW certainly has most of the boxes checked,” noted the editors of Kelly Blue Book. “Effortless performance? Avant-garde styling? A heritage worth remembering? Check, check and check. For some, cool is synonymous with desirable. If resale value and sales figures are any indication, BMW has that box checked, too.”

NDMac · 04-22-2011, 05:51 PM

And yet, consumer report is giving it such low rating in reliability. I think CR is full of chit on this one. i'll pick a bimmer over a toyota any day.

antzcrashing · 04-22-2011, 07:39 PM

Quote:

Originally Posted by NDMac

And yet, consumer report is giving it such low rating in reliability. I think CR is full of chit on this one. i'll pick a bimmer over a toyota any day.

+1

and I agree with high rating of performance and coolness. Certainly the 1M appearance at NY autoshow helped with the awards.

LemonOne · 04-22-2011, 08:22 PM

nothing new here

Cuz5150 · 04-22-2011, 09:34 PM

O oh............So "The ultimate driving machine" is Back Now?!?!?!?

Did they "kill" the *Joy* campaign

BMWinNorthdakota · 04-22-2011, 09:42 PM

Quote:

Originally Posted by Cuz5150

O oh............So "The ultimate driving machine" is Back Now?!?!?!?

Did they "kill" the *Joy* campaign

Yes, they actually did.

CAPSGOD · 04-22-2011, 10:20 PM

^About time

Yogijet · 04-22-2011, 10:26 PM

Go bmw!!!

royalblack888 · 04-22-2011, 10:39 PM

Your Damn Right It Is The Ultimate Driving Machine!!!

JoeyBananaz18 · 04-22-2011, 11:10 PM

winning.... duhhhhhh

TheBingoBalls · 04-23-2011, 12:08 AM

No surprise here. It's weird, maybe it's the area I live but as far as I can remember, friends, family and just what you see out in the streets, it was always Mercedes this, Mercedes that. Suddenly everyone is into BMW and I see 335 coupes everywhere. When did BMW become so cool?

M5007 · 04-23-2011, 02:15 AM

Ultimate driving machine... Of course it is. Did you forget we are talking about BMW here?

keanu1 · 04-23-2011, 04:58 AM

ultimate driving machine ! this sounds like bmw!

Pauldramos · 04-23-2011, 10:29 AM

BMW over the last couple years has catapulted their customers' experience along with making cars in an appleesque style which together has redefined the benchmark and raised the bar.

I purchased my 6th BMW Feb 28, 11. Each purchase was more exciting then the last.

JoeyBananaz18 · 04-23-2011, 11:20 AM

Quote:

Originally Posted by Pauldramos

BMW over the last couple years has catapulted their customers' experience along with making cars in an appleesque style which together has redefined the benchmark and raised the bar.

I purchased my 6th BMW Feb 28, 11. Each purchase was more exciting then the last.

Ivan Ho · 04-23-2011, 04:11 PM

Quote:

Originally Posted by NDMac

And yet, consumer report is giving it such low rating in reliability. I think CR is full of chit on this one. i'll pick a bimmer over a toyota any day.

Performance and looks are Bimmer's edges, with reliability a long way to go. So many major & minor problems. My friends who owned a few Bimmers had told me so. Even another friend who has worked for BMW USA frankly advised so. Still I got my Bimmer 1.5 year ago and I have tasted the numerous major & minor problems. These maintenance works costed me 90% on top of my purchase price. I love my Ultimate Driving Machine anyway. But would love it even more if the reliability improves.

edgeburner · 04-26-2011, 01:29 AM

On my third BMW and will be a lifelong customer. I had decent reliability with my 2 E39's and my E92 is probably the most gratifying car I have ever driven. People that read Consumer Reports for their scintillating car reviews are already sold on the idea of replacing their Accord or Camry anyway with another vanilla appliance to get them to and from work. No disrespect towards those cars but they are souless IMO.

04-22-2011, 05:25 PM	#1
southlight Moderator / European Editor 1590 Rep 6,752 Posts Drives: X3M Join Date: Apr 2006 Location: Germany iTrader: (0)	BMW Voted Best Performance Brand and Coolest Brand in 2011 KBB Awards BIMMERPOST NEWS BMW Voted Best Performance Brand and Coolest Brand in 2011 KBB Awards 16 COMMENTS Tweet Press Release BMW Takes Two Prizes in 2011 Kelly Blue Book Brand Image Awards BMW Voted “Coolest Brand” and “Best Performance Brand” New York, NY – Friday, April 22, 2011… At the New York International Auto Show, BMW was presented with both the “Coolest Brand” and “Best Performance Brand” awards in Kelly Blue Book’s 2011 Brand Image Awards. “What could be cooler than The Ultimate Driving Machine,” said Jim O’Donnell, President and CEO of BMW of North America. “We are redefining performance by offering the best performing electric, diesel and hybrid vehicles in America, in addition to our gasoline-powered cars, like the Z4 Roadster with the new TwinPower Turbo four-cylinder engine. Who but BMW would introduce both a full-electric and an M version of the 1 Series Coupe in the same year that it’s introducing a new 6 Series Coupe and Convertible.” “Anyone who’s driven a BMW will understand why the team from Munich won best Performance Brand for 2011,” wrote the editors of Kelly Blue Book. “With powerful yet increasingly efficient engines, legendary ride and handling, and aggressive looks to match, BMW’s vehicles are the yardstick by which innumerable carmakers measure their products.” “Defining ‘cool’ is tricky business, but BMW certainly has most of the boxes checked,” noted the editors of Kelly Blue Book. “Effortless performance? Avant-garde styling? A heritage worth remembering? Check, check and check. For some, cool is synonymous with desirable. If resale value and sales figures are any indication, BMW has that box checked, too.” __________________ Those forums...WHY NOT? JOIN THE 6MT CLUB GROUP
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04-22-2011, 05:51 PM	#2
NDMac New Member 5 Rep 7 Posts Drives: 07 Z4 M Coupe Join Date: Apr 2011 Location: Maryland iTrader: (0)	And yet, consumer report is giving it such low rating in reliability. I think CR is full of chit on this one. i'll pick a bimmer over a toyota any day.
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04-22-2011, 08:22 PM	#4
LemonOne Major 730 Rep 1,088 Posts Drives: ///Most Powerful Letter Join Date: Oct 2009 Location: East Coast iTrader: (0)	nothing new here
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04-22-2011, 09:34 PM	#5
Cuz5150 Major 224 Rep 1,489 Posts Drives: 06-M3ZHP/04-M3 Vert/02Duc998 Join Date: May 2008 Location: NJ iTrader: (0)	O oh............So "The ultimate driving machine" is Back Now?!?!?!? Did they "kill" the Joy campaign __________________ -Diplomacy is saying, "nice doggie while trying to find a rock"- 07-Z4 coupe-Black/Black/6MT/sport/premium/X 04-M3 vert-Black/Imolla/6MT/Cold/Xenon/HK/ 06-M3 Coupe-Mystic/Black/6MT/ZCP/Xenon/HK/ 09-135i- AW/Bk-Lette/6MT/M-pac/Nav/Hi-Fi/Usb-Ipod/SOLD
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04-22-2011, 10:20 PM	#7
CAPSGOD Major 44 Rep 1,134 Posts Drives: Diesel Son Join Date: Feb 2011 Location: #yolo iTrader: (0)	^About time
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04-22-2011, 10:26 PM	#8
Yogijet Captain 14 Rep 602 Posts Drives: 2009 BMW 135i, Jet Black Join Date: May 2010 Location: Palms Valley iTrader: (0)	Go bmw!!! __________________ BMW Performance Exhaust, Michelin Pilot Supersports F-225/40, R-255/35, BMW Performance Suspension, BMW Performance black kidneys, Quaife LSD, M3 rear sub-f bushings, M3 front control arm, rear guide rod and rear upper link kits, BMW Performance cross-drilled/slotted rotors, AFE Cold Air Intake.
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04-22-2011, 10:39 PM	#9
royalblack888 Private 9 Rep 78 Posts Drives: 2007 AW E90 328 Join Date: Aug 2010 Location: Toronto iTrader: (0)	Your Damn Right It Is The Ultimate Driving Machine!!!
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04-22-2011, 11:10 PM	#10
JoeyBananaz18 Brigadier General 399 Rep 4,084 Posts Drives: metrocard Join Date: May 2009 Location: Whitestone, NY iTrader: (3)	winning.... duhhhhhh __________________ 7/18/09- I pick up my baby- 2009 E92 335i Xdrive, Space Gray over Coral Red. Premium Pkg, Cold Weather Pkg, M-Sport Pkg, 193Ms, Gloss Black grills, Custom Gloss Black Mirrors, Performance shift and E-brake boot, M3 spoiler, Euro fog switch, gloss black interior tim, Coco-Mats (red/black), H&R coilovers, 19'' Alufelgen SF-71s......
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04-23-2011, 12:08 AM	#11
TheBingoBalls Brigadier General 4293 Rep 4,853 Posts Drives: BMW Join Date: Mar 2011 Location: Toronto, Ontario iTrader: (1) Garage List 2018 F36 BMW 440i x ... [0.00]	No surprise here. It's weird, maybe it's the area I live but as far as I can remember, friends, family and just what you see out in the streets, it was always Mercedes this, Mercedes that. Suddenly everyone is into BMW and I see 335 coupes everywhere. When did BMW become so cool?
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04-23-2011, 02:15 AM	#12
M5007 Major 71 Rep 1,410 Posts Drives: 2014 M5 Competition Package Join Date: Dec 2010 Location: Orange County, CA iTrader: (0)	Ultimate driving machine... Of course it is. Did you forget we are talking about BMW here? __________________
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04-23-2011, 04:58 AM	#13
keanu1 tiamat 397 Rep 1,478 Posts Drives: 525 d Join Date: Aug 2007 Location: romania iTrader: (0)	ultimate driving machine ! this sounds like bmw!
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04-23-2011, 10:29 AM	#14
Pauldramos 27 Rep 420 Posts Drives: Dinan '11 M3 Join Date: Mar 2011 Location: Solvang, CA iTrader: (1)	BMW over the last couple years has catapulted their customers' experience along with making cars in an appleesque style which together has redefined the benchmark and raised the bar. I purchased my 6th BMW Feb 28, 11. Each purchase was more exciting then the last.
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04-26-2011, 01:29 AM	#17
edgeburner New Member 0 Rep 6 Posts Drives: E92 328i Join Date: Feb 2011 Location: United States iTrader: (0)	On my third BMW and will be a lifelong customer. I had decent reliability with my 2 E39's and my E92 is probably the most gratifying car I have ever driven. People that read Consumer Reports for their scintillating car reviews are already sold on the idea of replacing their Accord or Camry anyway with another vanilla appliance to get them to and from work. No disrespect towards those cars but they are souless IMO.
	Appreciate 0 Quote