[ts61gogo]

This has to be one of the best BMW ads ever made! It is exactly those little things that make me love driving Bimmers.

[James T. Kirk]

Originally Posted by SamS

AFAIK, this is an ad geared towards mass-market customers. And I still maintain it's a poor representation of 7-series customers. I know about 4 people who drive 7-series, and they are not the type of person that is represented in the commercial.

I don't know what it's like in the Alpha Quadrant, but here in Texas, I've never seen a 7 series being chauffeured. And I see a dozen 7ers every day on the road. Not saying it doesn't happen, rather it is a poor way to communicate the benefits of the brand/model, when marketing to a wide audience.

Two issues:

1) Marketing a 7-series is to market to a Target audience, not a wide one.

2) Just because you don't roll in circles of people who get driven around, doesn't mean it doesn't exist in a big way outside your radar.

It's interesting how sometimes people's feathers are ruffled when a lifestyle marketing campaign presents a lifestyle more affluent than their own. The reaction is often to either aspire to it, or to reject it as pompous.
.

[SamS]

Originally Posted by James T. Kirk

Two issues:

1) Marketing a 7-series is to market to a Target audience, not a wide one.

Exactly my point. This ad is (incorrectly, IMO) targeting a niche of the 7-series buyers with a mass market audience. And it's doing it poorly.

Originally Posted by James T. Kirk

2) Just because you don't roll in circles of people who get driven around, doesn't mean it doesn't exist in a big way outside your radar.

It's interesting how sometimes people's feathers are ruffled when a lifestyle marketing campaign presents a lifestyle more affluent than their own. The reaction is often to either aspire to it, or to reject it as pompous.
.

LOL. Yes, my feathers are ruffled because I don't get driven around in a 7er. Even though you quoted my post, I think you missed my point, completely.

[sle39lvr]

Soundtrack:
Song: Sail
Artist: AWOLNATION

[phillye30fanboy]

god that song "sail" by awolnation is perfect at making any slowmotion or action video INCREDIBLE! well done.

[buckeyede06]

Originally Posted by Nick325I_QC

Msport

+ 1

[Zed2004]

Originally Posted by bimmerjph

I can't wait to see the version that BMWUSA butchers and puts on tv. Like the 6GC one.

BMW USA amazingly didn't change it at all. It just aired during the Olympics opening ceremony.

[aajami]

The F10M was being driven by a woman wearing pearls and an evening gown.

Does the ///M division even know who it is anymore?!

[bimmerjph]

Originally Posted by Zed2004

BMW USA amazingly didn't change it at all. It just aired during the Olympics opening ceremony.

Yeah I didn't see that this was their ad to begin with. Usually they take the good ads that BMWUK comes up with and then makes them worse. Or at least thats what I have noticed.