[Trainwreck914]

Might as well price it around $40k to have to compete with type r's.

[Technic]

JC Whitney just crap his pants in his tomb.

[Jockey]

JC Whitney would be proud

PS: damnit, beat to the punch

[AGAV13]

What a terrible day to have eyes

[bholler]

The front gets improved with the inserts to front vents and lip but the rest is not my taste. Do love the Red!

[nicksm3]

Black Tape Project minus the smokn' hot chicks!
:

[techwhiz1]

Originally Posted by AGAV13

What a terrible day to have eyes

If thine eye offend thee, pluck it out. 🤣😂🤣😂

This is an atrocity.

[gsrbri]

More gimmicky BMW styling. Did they hire Honda's 1st gen Civic Type R designer?

[NCBlueDevil]

Originally Posted by atl_1M

Thanks to wilcoblox on instagram

Surely the rear wing would look better if it were color matched. . . . hopefully some customers will have professional paint shops do the job. Would look more like E30 M3 wing or E36 LTW.

[carjoy]

The front lip spoiler is about the least offensive add-on. lol The side skirt wings are out of proportion and do nothing for car's profile. The rear wing makes this thing look like a Supra, not an M2, the roof wing enters JDM territory ( the ghetto side ), but those fender brows, those fender brows….cheesy, cheap and needless. While these items may have performance benefits, they also worsen the car's already imperfect aesthetics. M Performance premium parts are supposed to elevate your car, not turn it into a bat mobile!

[phantom7835]

This is exclusively worse

[TVonthe80]

ok, time for someone to take away the designers pens. They're clearly not adding any value anymore. Save the money on designers, let the engineers have the budget, and then just wrap it in duct tape. It couldn't be worse than this.

[eljay]

It's a tough labour market, I know.
It looks like the Fast & Curious production crew managed to get design jobs at BMW Motorsport division.

[chrisk03]

The new gen Type R is a beauty queen vs whatever this is. Seriously, who or what thought this looked good? I thought I'd never prefer a Honda over an M, but I absolutely would take the new Type R over this and put the extra $20-25k in the Porsche fund. Baffled...

[AlexFL]

They should have painted the rear wing in body color, to make it look more the way it was on E30 M3.

[(K)]

Outside of the wing and rear diffuser, everything else is bit too tacky for my taste. In the JDM world we call this "rice."

[Teutonic]

I think that I get the strategy: when you have something that is that ugly, you prepare an "Alibaba $200 performance kit" to show that can be uglier.
This way you start to appreciate the one without this KITcH package...

[Hutchinson04]

When I see what I would describe as the "clunkiness" of the front and rear body panels I am reminded of the 1973 M race car that is heralded among BMW fans. The wing in the pics is reminiscent of it as well. That might be where they are going with this. 50th Anniversary.

[LBB4BSTN]

In my opinion rear wing looks fine. The rest of the bits seem superfluous but might sell to a few customers if the G87 M2 becomes the next DTM platform.

[Bumpinjeep]

I bet we're looking at a minimum of $25K in parts and install.
$63K car
$70K after basic options like CF roof and seats
That's nearly $100K for BMWs take on a STi.
I know people will compare the looks of this car with these parts to something like a GT3 and say that the Porsche, especially the RS is just as wild; but there's a real valid reason for the Porsche or a Z06/7 to look like that. The reason these parts look the way they do is BMW believes people think it looks cool.

[Dr.Deep]

Originally Posted by DB_Cooper

I think these Chinese market comments are nonsense.

This is it man. This is now German BMW styling, not a plan to cater to the Asian market.

Repeatedly rationalizing poor design choices by saying it's an appeal to Asian markets is getting old. Love it or hate it, BMW has carved this niche intentionally and should now be accepted as overstyled BMW specific styling. Honestly no one is designing cars like this, not even Asian car makers.

Well, of course this is the new design language from BMW…but just look a bit at some statistics and then you know why maybe that language has evolved

If you sell more than double the cars in China than in Germany itself…what you gonna focus on mainly? This still does not mean that the cars won't appeal in other markets

https://www.statista.com/statistics/...-of-bmw-group/

[JTO24]

The only things I like are the CF mirror caps and the CF front air intake bits in the front bumper... the side stick on stuff looks very bad.