[M3WC]

Originally Posted by Quadruple VANOS

Personally I think the Carbon Package makes sense. There's probably a minuscule percentage of people that are so hardcore that they'll put up with PITA carbon bucket seats, yet don't also want matching carbon trim, or a carbon roof.

Definitely agree, most that would option buckets would be optioning the carbon roof as well. I am sure BMW did their research.

Originally Posted by carjoy

I just wanted the seats and trim, which is separately available as is the roof. I think the freedom to decide what I want in my car is the best option, not have BMW decide for me by telling me it's all or nothing. If they can offer the aforementioned separately, they can do so for the buckets. Bottom line is they know the buckets are desirable and wanted to force the rest, like the Driver's Package at $2500 which most wouldn't option otherwise, down our throats. Give me the choice and let me build my car my way.

Part of the Carbon Pack also has the Merino leather cost baked in. They don't produce the buckets in Vernasca leather. So even if the carbon buckets were a separate option like the M3/M4, you would be required to also option Merino leather. Merino would most likely be minimum $2000 stand-alone, rather than the no-cost option with the carbon pack.

[carjoy]

Originally Posted by M3WC

Definitely agree, most that would option buckets would be optioning the carbon roof as well. I am sure BMW did their research.

Part of the Carbon Pack also has the Merino leather cost baked in. They don't produce the buckets in Vernasca leather. So even if the carbon buckets were a separate option like the M3/M4, you would be required to also option Merino leather. Merino would most likely be minimum $2000 stand-alone, rather than the no-cost option with the carbon pack.

What's the difference between Vernasca and Merino leather?

[M3WC]

Originally Posted by carjoy

What's the difference between Vernasca and Merino leather?

Difference in quality of leather. Merino is what you find standard on M3/M4.

[JustChris]

Originally Posted by Tallest

Nice design, but doesnt look "fast" enough. I would add some carbon bits to it perhaps, and may be a spoiler should be a little bigger also.

Looks great in white though, I think contrast is whats really needed on these smooth curves of the car.

Center lock wheels is a great touch, they arent as bad as people say and easy to use and makes wheel swaps super fast when seasons change. Probably already a good reason to buy this car.

The car needs more graphics though, stripes perhaps?

The seats look very good, only gripe I would say is they lack here this bulge that other M cars have on the seat cusion. Hopefully can be retrofitted, well worth it and look much comfier than these plush chairs.

Interior of course is amazing, it really reminds me a bunch of trading screens like I have at work, so there is a whole new extension to my office, its like I free extension of my work if I use this car to commute (like it is meant to be), super cool.

Overall, another great design by BMW, keep up the good job!

LoL

[Dravit Goose]

Looks like a Lego version of a type R

[fanofbmwe46]

Awesome little vid https://www.instagram.com/reel/CkR0d...d=YmMyMTA2M2Y=

[swagon]

Originally Posted by BMWGirlFL

Attachment 3017139
Attachment 3017138

Pointless 'upgrade', these centrelocks. Zero benefit other than cars&coffee street cred.

And I can't get over lazy and cheap the centre cap design is.

Originally Posted by adc

BMW creating stick-ons that only add weight to the car, and various wings that don't create downforce (other than their own weight), is 100% genuine rice.

I remember Biermann saying how much downforce the little gurney flap on the F80 M3 created. Then we get these huge M Performance ironing boards and zero information about their aerodynamic purposes so it's as clear as day that they don't do shit. BMW would have to do a lot more engineering, testing and certification to sell fully functional wings.

Can't believe we've gone from whole BMW Performance bumpers and air intakes to stick-on CF crap that looks like they're straight from alibaba.

[Poochie]

Might be an unpopular opinion but I prefer the the look of the non-M trim over the standard Illuminated M Trim.

Side note, the orange Illuminated door panel cupholder light depicted below was eliminated for the 2023 MY..


..

[Quadruple VANOS]

Originally Posted by Poochie

Might be an unpopular opinion but I prefer the the look of the non-M trim over the standard Illuminated M Trim.

Side note, the orange Illuminated door panel cupholder light depicted below was eliminated for the 2023 MY..


..

I'll defeat the illumination behind those silly accent panels on mine. Maybe refinish those tiny little panels if required to make them look acceptable.

[T_U_D]

Originally Posted by Poochie

Might be an unpopular opinion but I prefer the the look of the non-M trim over the standard Illuminated M Trim.

Side note, the orange Illuminated door panel cupholder light depicted below was eliminated for the 2023 MY..


..

I do not really care for the M tri-color on the door panel and truthfully wish there was a delete for it. I know that it is a M car and I do not need my ego constantly stroked via a boy racer interior reminder.

[carjoy]

Originally Posted by T_U_D

I do not really care for the M tri-color on the door panel and truthfully wish there was a delete for it. I know that it is a M car and I do not need my ego constantly stroked via a boy racer interior reminder.

This car is being marketed to a new generation of M buyers, a younger one. That explains why car breaks from BMW styling convention, an offering of over the top M Performance parts and emphasis on big screen, big tech, and yes, colorful door cards. The new M2 is not targeted at enthusiasts in their 50's who grew up idealizing the E30/E36. BMW wants and needs new blood to supplement an aging demographic of current owners.

Personally, I don't mind the Tri-Color door cards, but I agree a more understated option would have been nice. The issue is there is nothing understated about this bold new 2023 BMW M2.

[T_U_D]

Originally Posted by carjoy

This car is being marketed to a new generation of M buyers, a younger one. That explains why car breaks from BMW styling convention, an offering of over the top M Performance parts and emphasis on big screen, big tech, and yes, colorful door cards. The new M2 is not targeted at enthusiasts in their 50's who grew up idealizing the E30/E36. BMW wants and needs new blood to supplement an aging demographic of current owners.

Personally, I don't mind the Tri-Color door cards, but I agree a more understated option would have been nice. The issue is there is nothing understated about this bold new 2023 BMW M2.

I am well aware of the intended target market. It is not as youthful as you probably believe it to be.

I do not know about you guys, but I am not old and have a child that is entering the workforce come December after graduating from college. The last time I checked they are unable to purchase a $62,000 base M2 at the age of 22.

Furthermore, Gen Z is not really that into automobiles and automotive manufactures are highly concerned about this. Terrified in fact.

[Poochie]

Originally Posted by T_U_D

I do not really care for the M tri-color on the door panel and truthfully wish there was a delete for it. I know that it is a M car and I do not need my ego constantly stroked via a boy racer interior reminder.

I hear you and you can always code it out but why would you, it looks hella cool. Trust me, I don't want the interior of my car looking like a Russian rave either but the standard ambient lighting is very subtle, which can still be easily seen in the passenger compartment without being dazzled by bright light.

Also, because the ambient lighting uses red/green/blue (RGB) LEDs comprised of three LED chips in a LED housing, these three colors can be coded to be mixed with each other. This provides an almost limitless in selection of colors for the ambient lighting.

The ambient lighting in the X7 and 7 Series is on another level of coolness but is not applicable to the plebeian models, so that's that..

[Poochie]

@T_U_D

Question, since we are on the subject of ambient lighting, do you know if the G87 is getting the exterior "Light Carpet" feature or was it axed like on the G80/82 because of its "skateboard" side sills?


.

[T_U_D]

Originally Posted by Poochie

@T_U_D

Question, since we are on the subject of ambient lighting, do you know if the G87 is getting the exterior "Light Carpet" feature or was it axed like on the G80/82 because of its "skateboard" side sills?


.

Sorry, I do not, yet. I am guessing it will be MIA.

[swagon]

Originally Posted by carjoy

This car is being marketed to a new generation of M buyers, a younger one. That explains why car breaks from BMW styling convention, an offering of over the top M Performance parts and emphasis on big screen, big tech, and yes, colorful door cards. The new M2 is not targeted at enthusiasts in their 50's who grew up idealizing the E30/E36. BMW wants and needs new blood to supplement an aging demographic of current owners.

Personally, I don't mind the Tri-Color door cards, but I agree a more understated option would have been nice. The issue is there is nothing understated about this bold new 2023 BMW M2.

What new generation M buyer? There is none. Have people already forgot about the F87 and E82M?

The F87 was commercially a highly successful product and the G87 is supposed to continue that, ahh-bviously.

Yes, BMW's demographic at 56yo in Western Europe (EU5) is aging year by year, but this also applies to every premium brand they compete with, i.e., Audi, Daimler, Lexus, Jaguar.

Mercedes has gone rogue with their design language and marketing since the 2010s and yet, the age of the average MB buyer has not changed one bit in the past 6 years.

In China though, these customers are on average 20 years younger than in EU5.

Car manufacturers like BMW or Merc don't really 'need' younger customers. Case in point, Mercedes is pulling out of the compact segments and going to focus on more luxurious products that are simply more profitable than vehicles such as the A-class (1 Series in BMW speak).

If they wanted to attract a lot more people under 30, they'd have sell cars that are on the same price level as a Hyundai i20 and not gouge them when they come in for service.

Originally Posted by T_U_D

I am well aware of the intended target market. It is not as youthful as you probably believe it to be.

I do not know about you guys, but I am not old and have a child that is entering the workforce come December after graduating from college. The last time I checked they are unable to purchase a $62,000 base M2 at the age of 22.

Furthermore, Gen Z is not really that into automobiles and automotive manufactures are highly concerned about this. Terrified in fact.

American Gen Zers are doing donuts at intersections in clapped G35s, they're not spending 70k on an M car.

[carjoy]

Originally Posted by swagon

What new generation M buyer? There is none. Have people already forgot about the F87 and E82M?

The F87 was commercially a highly successful product and the G87 is supposed to continue that, ahh-bviously.

Yes, BMW's demographic at 56yo in Western Europe (EU5) is aging year by year, but this also applies to every premium brand they compete with, i.e., Audi, Daimler, Lexus, Jaguar.

Mercedes has gone rogue with their design language and marketing since the 2010s and yet, the age of the average MB buyer has not changed one bit in the past 6 years.

In China though, these customers are on average 20 years younger than in EU5.

Car manufacturers like BMW or Merc don't really 'need' younger customers. Case in point, Mercedes is pulling out of the compact segments and going to focus on more luxurious products that are simply more profitable than vehicles such as the A-class (1 Series in BMW speak).

If they wanted to attract a lot more people under 30, they'd have sell cars that are on the same price level as a Hyundai i20 and not gouge them when they come in for service.

American Gen Zers are doing donuts at intersections in clapped G35s, they're not spending 70k on an M car.

You folks keep thinking 25 year olds are still working at McDonalds and doing donuts in parking lots. lol Kids today are making more money and a lot sooner.

My son at 25 makes a decent 60k a year and it's his second job. Off course BMW needs new customers as old farts like me transition in life and car tastes. Logical. What the hell do you think an Orange wrapped car with a silly wing is for? To solely attract 60 year olds who want to rekindle their younger days? I don't think so.

This new M2 is younger and more forward looking than before and there is no reason it won't attract buyers in theirs 30-40's. Even the reveal video was geared to a younger demographic.

As for affordability, some 60 year olds can't afford an M2 either! Affordability is not necessarily tied to age in an era of higher paying jobs. Any young lawyer, medical professional or kid in tech could swing an 800 lease. I could when I was 28 back when salaries where half.

Anyways, what does it matter if they are looking for new blood. It's good business. The next wave of electric vehicles may alienate part of their base and they know it.

[CodeSlinger]

As a 25 year old who's buying one, you old people really love to talk about how much money people my age do or don't have haha.

[GrannyShiftG80]

26 resident doctor here buying a fully loaded m2 for 120k
I love the styling and the m performance parts they definitely got me in their target buyer group

[Ronin76]

Originally Posted by TargaM2

1000M bronze rims are cool.
Not fussed on the rest.

Was thinking those wheels and maybe suspension but that is all. Def the wheels though.

[Bimmertron]

Originally Posted by Poochie

Might be an unpopular opinion but I prefer the the look of the non-M trim over the standard Illuminated M Trim.

Side note, the orange Illuminated door panel cupholder light depicted below was eliminated for the 2023 MY..


..

Does anything think retrofitting the standard illuminated trim onto the M2 will be possible? I'll happily get rid of the stupid M stripes for a configurable color strip that's just plain black when not active.

[swagon]

Originally Posted by carjoy

You folks keep thinking 25 year olds are still working at McDonalds and doing donuts in parking lots. lol Kids today are making more money and a lot sooner.

My son at 25 makes a decent 60k a year and it's his second job. Off course BMW needs new customers as old farts like me transition in life and car tastes. Logical. What the hell do you think an Orange wrapped car with a silly wing is for? To solely attract 60 year olds who want to rekindle their younger days? I don't think so.

This new M2 is younger and more forward looking than before and there is no reason it won't attract buyers in theirs 30-40's. Even the reveal video was geared to a younger demographic.

As for affordability, some 60 year olds can't afford an M2 either! Affordability is not necessarily tied to age in an era of higher paying jobs. Any young lawyer, medical professional or kid in tech could swing an 800 lease. I could when I was 28 back when salaries where half.

Anyways, what does it matter if they are looking for new blood. It's good business. The next wave of electric vehicles may alienate part of their base and they know it.

Right, I'm just telling you they're not looking for a whole new customer base, at least not in our parts of the world. And they don't really need them.

Originally Posted by carjoy

there is no reason it won't attract buyers in theirs 30-40's

No one said that.