bimmerpost/
BMW M2 and 2-Series Coupe
BMW Garage BMW Meets Register Search Today's Posts Mark Forums Read
home
BMW M2 Forums 2023+ (G87) BMW M2 G87 General Topics

Post Reply
 
Thread Tools Search this Thread
      11-05-2022, 10:31 AM   #111
carjoy
Second Lieutenant
carjoy's Avatar
United_States
323
Rep
238
Posts

Drives: 2016 BMW 228i M-Sport
Join Date: Sep 2022
Location: Miami

iTrader: (0)

Garage List
2016 BMW  [0.00]
Quote:
Originally Posted by swagon View Post
Quote:
Originally Posted by carjoy View Post
You folks keep thinking 25 year olds are still working at McDonalds and doing donuts in parking lots. lol Kids today are making more money and a lot sooner.

My son at 25 makes a decent 60k a year and it's his second job. Off course BMW needs new customers as old farts like me transition in life and car tastes. Logical. What the hell do you think an Orange wrapped car with a silly wing is for? To solely attract 60 year olds who want to rekindle their younger days? I don't think so.

This new M2 is younger and more forward looking than before and there is no reason it won't attract buyers in theirs 30-40's. Even the reveal video was geared to a younger demographic.

As for affordability, some 60 year olds can't afford an M2 either! Affordability is not necessarily tied to age in an era of higher paying jobs. Any young lawyer, medical professional or kid in tech could swing an 800 lease. I could when I was 28 back when salaries where half.

Anyways, what does it matter if they are looking for new blood. It's good business. The next wave of electric vehicles may alienate part of their base and they know it.
Right, I'm just telling you they're not looking for a whole new customer base, at least not in our parts of the world. And they don't really need them.

Quote:
Originally Posted by carjoy View Post
there is no reason it won't attract buyers in theirs 30-40's
No one said that.
Replying to the thinking the recent efforts by BMW to market the M2 is somehow only to create found memories of our youth in a muscular aggressive package, rather it's also to attract new and younger buyers.

Believe me, BMW will gladly take your money, 24 or 64 and as far as needing it, more profit means more happy shareholders.
__________________
Live your best life.
Appreciate 0
      11-05-2022, 03:14 PM   #112
Game
------
Game's Avatar
8039
Rep
10,541
Posts

Drives: G80 LCI, G87 (sold)
Join Date: Aug 2010
Location: Chicago'ish

iTrader: (25)

Quote:
Originally Posted by carjoy View Post
You folks keep thinking 25 year olds are still working at McDonalds and doing donuts in parking lots. lol Kids today are making more money and a lot sooner.

My son at 25 makes a decent 60k a year and it's his second job. Off course BMW needs new customers as old farts like me transition in life and car tastes. Logical. What the hell do you think an Orange wrapped car with a silly wing is for? To solely attract 60 year olds who want to rekindle their younger days? I don't think so.

This new M2 is younger and more forward looking than before and there is no reason it won't attract buyers in theirs 30-40's. Even the reveal video was geared to a younger demographic.

As for affordability, some 60 year olds can't afford an M2 either! Affordability is not necessarily tied to age in an era of higher paying jobs. Any young lawyer, medical professional or kid in tech could swing an 800 lease. I could when I was 28 back when salaries where half.

Anyways, what does it matter if they are looking for new blood. It's good business. The next wave of electric vehicles may alienate part of their base and they know it.
Problem is for an $800 lease you're getting an X3 30. M2 will be around $1200.

My store has a line of 11 for the M2...I believe only 2 are under 40...myself included. Similar story for the G8x. Most buyers are in the 40-50 range.
__________________
Appreciate 1
Ronin761353.00
      11-05-2022, 03:53 PM   #113
carjoy
Second Lieutenant
carjoy's Avatar
United_States
323
Rep
238
Posts

Drives: 2016 BMW 228i M-Sport
Join Date: Sep 2022
Location: Miami

iTrader: (0)

Garage List
2016 BMW  [0.00]
Quote:
Originally Posted by Game View Post
Quote:
Originally Posted by carjoy View Post
You folks keep thinking 25 year olds are still working at McDonalds and doing donuts in parking lots. lol Kids today are making more money and a lot sooner.

My son at 25 makes a decent 60k a year and it's his second job. Off course BMW needs new customers as old farts like me transition in life and car tastes. Logical. What the hell do you think an Orange wrapped car with a silly wing is for? To solely attract 60 year olds who want to rekindle their younger days? I don't think so.

This new M2 is younger and more forward looking than before and there is no reason it won't attract buyers in theirs 30-40's. Even the reveal video was geared to a younger demographic.

As for affordability, some 60 year olds can't afford an M2 either! Affordability is not necessarily tied to age in an era of higher paying jobs. Any young lawyer, medical professional or kid in tech could swing an 800 lease. I could when I was 28 back when salaries where half.

Anyways, what does it matter if they are looking for new blood. It's good business. The next wave of electric vehicles may alienate part of their base and they know it.
Problem is for an $800 lease you're getting an X3 30. M2 will be around $1200.

My store has a line of 11 for the M2...I believe only 2 are under 40...myself included. Similar story for the G8x. Most buyers are in the 40-50 range.
Not saying most 30 or under can afford the M2, rather that BMW is targeting a younger ever more affluent buyer.

The $800 lease ($879 to be exact) I paid back in 2001 was for a BMW X5 4.4i with Sport Package, the first model year of the vehicle. Loved that ride. Not sure what I gave down but it was fully loaded, retailed about $67k. I guess leases have changed a little lol
Attached Images
 
__________________
Live your best life.
Appreciate 2
Game8038.50
Poochie9119.50
      11-08-2022, 12:44 AM   #114
DO444
Banned
1429
Rep
1,172
Posts

Drives: 340i
Join Date: May 2022
Location: Idaho

iTrader: (0)

I honestly think you have to get these, it makes the car look better.
Appreciate 0
      11-08-2022, 07:05 AM   #115
Poochie
Luxury at the redline :)
Poochie's Avatar
United_States
9120
Rep
7,563
Posts

Drives: 2016 M2
Join Date: Aug 2012
Location: NYC

iTrader: (3)

Quote:
Originally Posted by carjoy View Post
Quote:
Originally Posted by Game View Post
Quote:
Originally Posted by carjoy View Post
You folks keep thinking 25 year olds are still working at McDonalds and doing donuts in parking lots. lol Kids today are making more money and a lot sooner.

My son at 25 makes a decent 60k a year and it's his second job. Off course BMW needs new customers as old farts like me transition in life and car tastes. Logical. What the hell do you think an Orange wrapped car with a silly wing is for? To solely attract 60 year olds who want to rekindle their younger days? I don't think so.

This new M2 is younger and more forward looking than before and there is no reason it won't attract buyers in theirs 30-40's. Even the reveal video was geared to a younger demographic.

As for affordability, some 60 year olds can't afford an M2 either! Affordability is not necessarily tied to age in an era of higher paying jobs. Any young lawyer, medical professional or kid in tech could swing an 800 lease. I could when I was 28 back when salaries where half.

Anyways, what does it matter if they are looking for new blood. It's good business. The next wave of electric vehicles may alienate part of their base and they know it.
Problem is for an $800 lease you're getting an X3 30. M2 will be around $1200.

My store has a line of 11 for the M2...I believe only 2 are under 40...myself included. Similar story for the G8x. Most buyers are in the 40-50 range.
Not saying most 30 or under can afford the M2, rather that BMW is targeting a younger ever more affluent buyer.

The $800 lease ($879 to be exact) I paid back in 2001 was for a BMW X5 4.4i with Sport Package, the first model year of the vehicle. Loved that ride. Not sure what I gave down but it was fully loaded, retailed about $67k. I guess leases have changed a little lol
That's when BMW lease residuals was hovering up to 70% on a three year term, at 12 - 15k miles a year. Somewhere alone the line BMW Financial took a bath on those inflated numbers.

I remember my 2009 135i with a 48k MSRP and at 15k miles a year and the payment was just $560 a month. That was relatively low for the privilege of driving a new loaded BMW, which was unfathomable to the uninitiated, since they were paying more a per month for their measly Honda Accord.

However, I know BMW got the short end of the stick on that deal because the residual value was estimated to be $30,000+ but I saw on the Carfax they auctioned it off for $19,500 six month after I returned it. That's a $11,000 loss they has to absorb just so I could look hood-rich for three years 😎

So, just by that alone, I say now it's the opposite, where they err on the side of caution and overestimate the predicted residual rate of depreciation on their leases. Thus, the cost to borrow the car is riskier and so they pass that alone to the consumer - take it or leave it.
Appreciate 1
carjoy322.50
      11-08-2022, 07:16 AM   #116
curtdragon
Car'a'carn
559
Rep
888
Posts

Drives: I drive one
Join Date: Feb 2008
Location: Nashville

iTrader: (0)

Quote:
Originally Posted by DO444 View Post
I honestly think you have to get these, it makes the car look better.
Everything? Lol
Appreciate 0
Post Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off



All times are GMT -5. The time now is 06:51 PM.




g87
Powered by vBulletin® Version 3.8.11
Copyright ©2000 - 2024, vBulletin Solutions Inc.
1Addicts.com, BIMMERPOST.com, E90Post.com, F30Post.com, M3Post.com, ZPost.com, 5Post.com, 6Post.com, 7Post.com, XBimmers.com logo and trademark are properties of BIMMERPOST