[TXSTYLE]

http://finance.yahoo.com/news/horrib...105700662.html

Corona, the fifth-best-selling beer in America despite horrible taste ratings, is facing a shortage.

The company told The Wall Street Journal it is spending $1.5 billion to expand its main brewery on the Mexican border. It's also trying to open a new plant in California, with the goal of doubling its output by 2018.

"We’re doubling capacity and brewing at the same time," an executive from parent company Constellation told The Journal. "There’s nothing like it in the brewery world."

Corona is the fifth-best-selling beer in the US.

But many industry insiders are scratching their heads at the company's success.

Morgan Stanley analysts wrote in a recent note that they were "surprised by the momentum occurring at Corona."

Constellation reports that sales are up 16%, and Wall Street says brand perception is improving.

The company plans to release cans, a move Morgan Stanley says will drive sales even higher.

View gallery
.
corona beer
(Corona Extra on Facebook) Corona's sales are soaring.

Its market share is "growing while the rest of the beer business is drying up or being siphoned off by new small-batch brewers," Kyle Stock at Bloomberg Businessweek reported last year.

The beer's popularity is perplexing because critics agree that Corona tastes terrible, Stock wrote.

"After 3,200 reviews at RateBeer.com, Corona has a grade of 1.69 out of 10," according to Businessweek. "The Beer Advocate gives Corona an 'awful' rating of 55 out of 100 and the following description: 'faded aromas of sulfur, faint skunk, mild cooked veggies.'"

Corona's success is also puzzling because traditional beer brands like Budweiser are facing declining sales.

So how has Corona managed to become so popular? It's all in the marketing, according to Stock.

Constellation began marketing the beer very aggressively in recent years. The company specifically aims to get people to buy the beach-friendly beer in the winter months.

To accomplish this goal, Constellation has rolled out several ad campaigns. One featured former NFL coach Jon Gruden, while another suggested Corona was the perfect beer to accompany Thanksgiving turkey.

But it's not difficult to sell consumers on Corona's image.

"The formula is simple: sand, sun, and lime wedges," Stock writes.

I have not had a bottle (which I did not even finish) of this "Animal Piss" since I was in my early 20's. That was nearly 2 decades ago! Us "beer drinkers" know that almost ANY beer is better when 'ice cold'. But this nasty sh1t right here, Corona, even cold it is bitter as hell! And as it drops temperature in your hand after only a few minutes, it only gets worse.
I congratulate them or anyone that can turn a nice profit since that what business is all about right?
But there really is no "magic or mystery" as to why this shitty beer is selling like gangbusters... VERY clever marketing!!! Attractive models - Tropical scenery - After hours/happy hour targeting - Winter promoting that gives visuals of warm Tropical getaways! So Joe Blow or Susie Dunce is at the local store and comes across the signature "Clear bottles with golden liquid and navy text" and they are immediately whisked away with visions of "Sun & Fun"!
If it were the last beer on earth, I'd choose wine coolers instead!
Oh.... And just so you know I am FAR from a hater of Mexican Beer... My absolute favorite beer is Dos Equis Amber and Modelo Especial is in my Top 5. ;-)

Heck, just look at this very pic: Marketing Genius!!!

[Delta0311]

Classic Jersey Shore Gweedo fish face right there. These girls should be featured on "Deadliest Catch", cause a night with them will almost guarantee you some crabs.

[ethanjoon]

Hahahaha "despite horrible taste ratings." I never liked the taste of Corona, but was never aware that was the general consensus of the beer

Corona is fucking disgusting. However, they are marketing genius's aiming at idiots, so I can't say they're doing anything wrong.

I'll continue drinking my Miller Fortune, thank you very much.

[Lups]

Tried it once. Never again.

[TXSTYLE]

Originally Posted by Delta0311

Classic Jersey Shore Gweedo fish face right there. These girls should be featured on "Deadliest Catch", cause a night with them will almost guarantee you some crabs.

Well... I nor anyone can tell what awaits you in the naked embrace of any of these ladies. That being said... From left to right, girls #2 & #4 are definitely my speed.

[Delta0311]

Originally Posted by TXSTYLE

Well... I nor anyone can tell what awaits you in the naked embrace of any of these ladies. That being said... From left to right, girls #2 & #4 are definitely my speed.

Oh no I would run a train on all 4 of them but I'm just saying one must be cautious among these fine wenches.

[Lups]

Originally Posted by Delta0311

Classic Jersey Shore Gweedo fish face right there. These girls should be featured on "Deadliest Catch", cause a night with them will almost guarantee you some crabs.

All I want to know is what happened in their lives that made them think that look on their faces is working for them.

[Delta0311]

Originally Posted by Lups

All I want to know is what happened in their lives that made them think that look on their faces is working for them.

Daddy issues..

[TXSTYLE]

Originally Posted by Delta0311

Oh no I would run a train on all 4 of them but I'm just saying one must be cautious among these fine wenches.

[TXSTYLE]

Now don't go acting like you guys have NOT noticed the "puckered lips" look plaguing our society today...
Shit has become a epidemic... Which is NOT sexy at all.

I have always been partial to the "slightly opened lips showing a little teeth" look myself.

[TXSTYLE]

Also, I am willing to wager money that the current buyers and target audience of this beer are 19-25yrs old.

The first one kind of looks like what Mikey Cyprus may have looked like if she stayed off the drugs.

[datbimmer]

So wait just because y'all think it's shit everyone should think the same ? My girlfriend started drinking thanks to Corona lol

[Lups]

Originally Posted by TXSTYLE

Now don't go acting like you guys have NOT noticed the "puckered lips" look plaguing our society today...
Shit has become a epidemic... Which is NOT sexy at all.

I have always been partial to the "slightly opened lips showing a little teeth" look myself.

Haven't paid attention before, I probably have just thought they were deformed.

[Delta0311]

Originally Posted by datbimmer

So wait just because y'all think it's shit everyone should think the same ? My girlfriend started drinking thanks to Corona lol

You sure it was the Corona and not "daddy issues", that made her start drinking?

[UncleWede]

I fit that crowd years ago when a local bar used to have C-Night. Thursdays, $2/bottle, sometimes spent upwards of $20 tip not included.

[Delta0311]

Originally Posted by TXSTYLE

Now don't go acting like you guys have NOT noticed the "puckered lips" look plaguing our society today...
Shit has become a epidemic... Which is NOT sexy at all.

I have always been partial to the "slightly opened lips showing a little teeth" look myself.

To me puckered lips on a chick mean only one thing; "hi you don't know me but I'm just letting it be know.. I'm BJ friendly "....

[CANGRKE70]

Mexican beer = piss.

[Lups]

Originally Posted by Delta0311

To me puckered lips on a chick mean only one thing; "hi you don't know me but I'm just letting it be know.. I'm BJ friendly "....

I want that printed on a shirt!

[NotoriousART]

For those of you who think Corona is so nasty, what is it that you drink?

[Delta0311]

Originally Posted by TizzKO

For those of you who think Corona is so nasty, what is it that you drink?

Only the finest Cambodian breast milk.