BMW to sit out Super Bowl for second straight year

The Automotive Enthusiast · 01-14-2017, 05:19 PM

Featured on BIMMERPOST.com

Quote:

BMW is not running a Super Bowl spot for the second year in a row, the brand confirmed today.

The brand last ran an ad in the 2015 game to tout the electric i3. The humorous spot starred journalists Bryant Gumbel and Katie Couric, who were both confused by the i3.

Trudy Hardy, vice president of marketing for BMW of North America, said the timing wasn’t right.

Although the brand just officially unveiled the new 5-series lineup during the Detroit auto show preview today, Hardy said BMW is pushing the luxury sedans in other ways even if they don’t get the Super Bowl stage.

BMW gave fans a sneak peek of the three 5-series variants via Facebook Live on Sunday, a day before the press reveals. The stream received more than 113,000 views.

“It was a great moment for our fans,” Hardy told Automotive News. “One of our goals with our social media agency is to give our fans a sneak peek behind the curtain.”

In October, the automaker featured the 5-series sedan in a high-octane mini-movie called “The Chase” under its acclaimed BMW Films banner. It was the first BMW Films production since 2002.

“The Chase” has drawn 5.1 million views on YouTube.

“Our big opportunity with 5 series came with BMW Films. A lot of our views to date have all been organic and without paid media. We’ll continue to look for ways to lift BMW Films while incorporating the rest of the 5-series campaign,” Hardy said. “It shows that if the content is strong and the story is good, people will watch, people will share. That’s what we strive for.”

Audi, Honda, Kia and Lexus plan to run Super Bowl spots this year. Toyota, normally a Super Bowl staple, and Mini will not run ads.

http://www.autonews.com/article/2017...-straight-year

Paz1 · 01-15-2017, 02:28 PM

Would love to see a BMW commercial about the M's and legacy of BMW

amorous · 01-15-2017, 02:31 PM

coz BMW has nothing interesting to show nowadays,sadly

sdshah · 01-15-2017, 02:33 PM

lol what are they going to advertise? A new X1? Get real. They don't have anything new or good to advertise.

NoImDirtyDan · 01-15-2017, 02:47 PM

They should have saved the M6 drifting on snow/ice commercial for the super bowl.

BEMR · 01-15-2017, 03:00 PM

Seriously if your products good enough you don't need advertising. Does Apple need to do TV spots all day or Samsung for that matter, or even Budweiser.

EL Jeffe 5 · 01-15-2017, 03:01 PM

anybody dishing out millions of dollars for 15 seconds is out of their mind
how about taking that money and planting some trees and giving fresh clean water to poor countries.

6ixSpd · 01-15-2017, 03:02 PM

Quote:

Originally Posted by pgarbul1

Would love to see a BMW commercial about the M's and legacy of BMW

Except nothing new int heir product portfolio would live up to the heritage hype.

jgoens · 01-15-2017, 03:16 PM

Quote:

Originally Posted by BEMR

Seriously if your products good enough you don't need advertising. Does Apple need to do TV spots all day or Samsung for that matter, or even Budweiser.

Are you saying Budweiser is good?

tc328 · 01-15-2017, 03:30 PM

Quote:

Originally Posted by jgoens

Quote:

Originally Posted by BEMR

Seriously if your products good enough you don't need advertising. Does Apple need to do TV spots all day or Samsung for that matter, or even Budweiser.

Are you saying Budweiser is good?

Why does spring water need ads???

ORIGIN M. · 01-15-2017, 03:31 PM

For a large write-off.

Quote:

Originally Posted by tc328

Why does spring water need ads???

Bosozoku · 01-15-2017, 03:32 PM

Better not to link BMW with concussion city.
Good decision.

08njSTEP · 01-15-2017, 03:41 PM

Bud doesn't run ads? Are you kidding? I bet there are as many beer ads as chip ads during the big game.

BEMR · 01-15-2017, 03:43 PM

Quote:

Originally Posted by jgoens

Quote:

Originally Posted by BEMR

Seriously if your products good enough you don't need advertising. Does Apple need to do TV spots all day or Samsung for that matter, or even Budweiser.

Are you saying Budweiser is good?

NO not especially, just saying if it's shitty it doesn't need to advertise or if it's really good it doesn't need to either, lol.

BEMR · 01-15-2017, 03:45 PM

Quote:

Originally Posted by red-sauerkraut

For a large write-off.

Quote:

Originally Posted by tc328

Why does spring water need ads???

No to this either, since your only benefit to a write off of any kind is the percentage of tax you'd save. In other words would you spend 10 grand to save 3 grand?

phoenixbmwlife · 01-15-2017, 03:48 PM

Oh please. Super bowl ads are for companies that have not made a name for them as yet. You don't bring sand to the beach. BMW does not need super bowl ads. Good move BMW.

BEMR · 01-15-2017, 03:48 PM

Quote:

Originally Posted by 08njSTEP

Bud doesn't run ads? Are you kidding? I bet there are as many beer ads as chip ads during the big game.

Ya but do they really need to? Test this, if the Superbowl ran an ad for Olympia Beer, would you buy a sixer of Olympia next time you were at the store?

BEMR · 01-15-2017, 03:55 PM

Quote:

Originally Posted by PhoenixWolf

Oh please. Super bowl ads are for companies that have not made a name for them as yet. You don't bring sand to the beach. BMW does not need super bowl ads. Good move BMW.

Ya and with said they really don't need to do full 5 yr or 50 thousand miles full warranties either. We're on our own for future brake jobs at 40g in miles too. damit on that one.

tc328 · 01-15-2017, 04:06 PM

BMW is just being cheap...like no M Mirrors on the M2 cheap

:

phoenixbmwlife · 01-15-2017, 04:20 PM

Quote:

Originally Posted by BEMR

Quote:

Originally Posted by PhoenixWolf

Oh please. Super bowl ads are for companies that have not made a name for them as yet. You don't bring sand to the beach. BMW does not need super bowl ads. Good move BMW.

Ya and with said they really don't need to do full 5 yr or 50 thousand miles full warranties either. We're on our own for future brake jobs at 40g in miles too. damit on that one.

Warranties haven't changed. It's still 4 years 50k miles not 5 years 50k miles. It's the maintenance that dropped to 36k miles but yeah I hear ya. Sucks they dropped it but oh well nothing we can do.

jpnh · 01-15-2017, 04:21 PM

Quote:

Originally Posted by 08njSTEP

Bud doesn't run ads? Are you kidding? I bet there are as many beer ads as chip ads during the big game.

Cant stand the beer but they've put together some amazing commercials over the years

The frogs were far and above the best.......the clydesdale commercials are outstanding as well

InsideMan · 01-15-2017, 04:24 PM

And godaddy.com only runs an ad during the super bowl...

01-15-2017, 02:28 PM	#2
Paz1 Banned 218 Rep 665 Posts Drives: 2018 m3 Join Date: Oct 2015 Location: NY iTrader: (1)	Would love to see a BMW commercial about the M's and legacy of BMW
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01-15-2017, 02:31 PM	#3
amorous New Member 5 Rep 8 Posts Drives: M8 Grand Coupe MBB Join Date: Aug 2012 Location: Abu Dhabi iTrader: (0)	coz BMW has nothing interesting to show nowadays,sadly
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01-15-2017, 02:33 PM	#4
sdshah Banned 850 Rep 1,386 Posts Drives: F85 \| Panamera GTS Join Date: Jul 2011 Location: USA iTrader: (2)	lol what are they going to advertise? A new X1? Get real. They don't have anything new or good to advertise.
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01-15-2017, 02:47 PM	#5
NoImDirtyDan First Lieutenant 298 Rep 363 Posts Drives: 2018 BMW M3 Join Date: Dec 2011 Location: SoCal iTrader: (1) Garage List 2018 BMW M3 [0.00]	They should have saved the M6 drifting on snow/ice commercial for the super bowl.
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01-15-2017, 03:00 PM	#6
BEMR Colonel 977 Rep 2,701 Posts Drives: 15 M4 Join Date: Oct 2014 Location: Murrieta, CA (Home of Ricky Fowler) iTrader: (0)	Seriously if your products good enough you don't need advertising. Does Apple need to do TV spots all day or Samsung for that matter, or even Budweiser. __________________ Got It: F82 2015 M4 Alpine White / Silverstone With integrity nothing else matters, without integrity nothing else matters.
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01-15-2017, 03:01 PM	#7
EL Jeffe 5 Major 631 Rep 1,255 Posts Drives: CBR1000RR Join Date: Aug 2015 Location: Iowa iTrader: (0)	anybody dishing out millions of dollars for 15 seconds is out of their mind how about taking that money and planting some trees and giving fresh clean water to poor countries. __________________
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01-15-2017, 03:32 PM	#12
Bosozoku Almost completely sane 697 Rep 1,080 Posts Drives: '17 M2, '00 S2000 Join Date: Aug 2014 Location: SF Bay Area iTrader: (0)	Better not to link BMW with concussion city. Good decision. __________________ '17 BMW M2 (BSM 6MT Exec CarPlay, TechnicPnP ASD bypass, IND M Perf shift knob + keyhole cover, Pedal Haus pedals + heel plate, 3M CR90 tint, BavSound Ghost woofers, Racing Dynamics strut tower brace, Dinan midpipe, Turner intercooler) '00 Honda S2000 (Silverstone Metallic, black leather, factory titanium shift knob + front lip + trunk spoiler, front shock tower brace, front subframe x-brace)
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08njSTEP Captain 795 Rep 762 Posts Drives: '07 335i, '66 SS396 Chevelle Join Date: Dec 2015 Location: Manchester, NH iTrader: (0)	Bud doesn't run ads? Are you kidding? I bet there are as many beer ads as chip ads during the big game.
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01-15-2017, 04:06 PM	#19
tc328 Lieutenant 372 Rep 530 Posts Drives: 328 Join Date: Apr 2007 Location: bstny iTrader: (3) Garage List 2007 3 [0.00]	BMW is just being cheap...like no M Mirrors on the M2 cheap :
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