my fav April fools

stressdoc · 04-03-2006, 02:07 PM

MINI ANNOUNCES NEW "BUILD YOUR OWN" PROGRAM
04/03/2006

Virtual Experience Becomes "Reality" for Owners to Build Their Own MINI at Home

Woodcliff Lake, NJ - April 1, 2006... Because MINI owners love to customize their cars, MINI announces today a brand-new "Build Your Own" program that gives customers the hands-on experience to build their own unique MINI.

MINI USA.com enables customers to easily configure their MINI online before ordering. This feature has been so popular that MINI has decided to create a unique pilot program to give select customers the opportunity to actually create the car of their dreams with their own hands.

In this pilot program, all of the car's components can be specially ordered on-line and the parts will be delivered in installments, much like a book club, starting with the chassis parts and body work and then moving on to interior trim and engine.

"In 6 short weeks the customer can build their custom MINI in their own garage," said Lou Speases, MINI's head of the Individualized Direct Ideal Order Trial program, or I.D.I.O.T for short. "Clearly, the greatest hurdle is in painting the body, so we will be sending owners a can of spray paint each week in the color of their choice - and of course, one for the contrast roof."

"This new MINI Build your Own program will be made into a reality TV program." Said MINI spokesperson, Hardy Harrah, "We plan to chronicle a year of creative MINI owners in action building their own cars and we expect the television broadcast to air April 1st next year.

vivekk · 08-20-2006, 07:17 AM

Here's some of BMW UK Marketing department's 'April Fool's' ads.

Enjoy!

Viv

April Fool's day advert - BMW ensures the cameras always lies:

April Fool's day advert - BMW SHEF technology

April Fool's day advert - Marque Wiper

April Fool's day advert - Tyre Pressure

April Fool's day advert - No Flies

April Fool's day advert - Midnight in the City

April Fool's day advert - BMW uninvents the wheel

- Paul - · 08-20-2006, 07:41 AM

I so need IDS!!!

Hornet · 08-20-2006, 09:40 AM

Quote:

Originally Posted by 1stnewcar

I so need IDS!!!

2nd that

SoYank · 08-20-2006, 12:34 PM

Loved the imaginative engineer's names. How many picked up on them?

04-03-2006, 02:07 PM	#1
stressdoc Moderator 657 Rep 10,863 Posts Drives: BMW i8; Toy 4runner TRD pro Join Date: Jun 2005 Location: Waco TX iTrader: (0)	my fav April fools MINI ANNOUNCES NEW "BUILD YOUR OWN" PROGRAM 04/03/2006 Virtual Experience Becomes "Reality" for Owners to Build Their Own MINI at Home Woodcliff Lake, NJ - April 1, 2006... Because MINI owners love to customize their cars, MINI announces today a brand-new "Build Your Own" program that gives customers the hands-on experience to build their own unique MINI. MINI USA.com enables customers to easily configure their MINI online before ordering. This feature has been so popular that MINI has decided to create a unique pilot program to give select customers the opportunity to actually create the car of their dreams with their own hands. In this pilot program, all of the car's components can be specially ordered on-line and the parts will be delivered in installments, much like a book club, starting with the chassis parts and body work and then moving on to interior trim and engine. "In 6 short weeks the customer can build their custom MINI in their own garage," said Lou Speases, MINI's head of the Individualized Direct Ideal Order Trial program, or I.D.I.O.T for short. "Clearly, the greatest hurdle is in painting the body, so we will be sending owners a can of spray paint each week in the color of their choice - and of course, one for the contrast roof." "This new MINI Build your Own program will be made into a reality TV program." Said MINI spokesperson, Hardy Harrah, "We plan to chronicle a year of creative MINI owners in action building their own cars and we expect the television broadcast to air April 1st next year.
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08-20-2006, 07:17 AM	#2
vivekk THE Viv 189 Rep 4,743 Posts Drives: 330i SE Join Date: May 2005 Location: the North, UK iTrader: (0) Garage List 2005 BMW e90 330iSE [0.00]	Here's some of BMW UK Marketing department's 'April Fool's' ads. Enjoy! Viv April Fool's day advert - BMW ensures the cameras always lies: April Fool's day advert - BMW SHEF technology April Fool's day advert - Marque Wiper April Fool's day advert - Tyre Pressure April Fool's day advert - No Flies April Fool's day advert - Midnight in the City April Fool's day advert - BMW uninvents the wheel __________________ [TiAg ▪ Dakota Black ▪ Active steering ▪ Sports suspension ▪ 162s ▪ Sports seats ▪ Al trim ▪ Bi-Xenons ▪ F&R PDC ▪ NavPro ▪ Voice control ▪ Bluetooth ▪ 6CD Logic7]
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08-20-2006, 07:41 AM	#3
- Paul - Major General 754 Rep 7,308 Posts Drives: see above. Join Date: Apr 2005 Location: Yorkshire, UK iTrader: (5) Garage List 2005 320D SE [10.00] 2005 645 [9.00]	I so need IDS!!! __________________ My Photos
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08-20-2006, 12:34 PM	#5
SoYank Major General 582 Rep 7,519 Posts Drives: 2009 E90 335i MT Join Date: Mar 2006 Location: Vinton, Virginia iTrader: (1) Garage List 2009 BMW E90 335i S ... [9.00]	Loved the imaginative engineer's names. How many picked up on them? __________________ **2009 E90 335i Montego Blue · Black Leather · Burl Walnut · 6MT · US Spec** SatNav • ZPP • ZCW • 6FL • TPMS • iDrive • PDC • HWS • Xenons • BMW Assist • Power Rear Sunshade • Logic 7 European Taillights • Rear Foglamp • OEM Alarm • PicoTray • DataToys XM-DVR • Multi-view Processor Quaife ATB LSD • Short Shift Knob • Hartge Anti-Roll Bars • AP Racing Front Brakes • 19" Style 269
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