[Mani59]

     Featured on BIMMERPOST.com

Latest sales news from BMW Group plus an update on the semiconductor supply issues.

The BMW Group delivered 1,932,236 BMW, MINI and Rolls-Royce vehicles to customers in the year to the end of September – a significant increase in sales of +17.9 percent year-on-year. All brands reported sales growth in all regions of the world. The company continued to build on its strong competitive position in key core markets such as the US, Europe and China.

* With a total of 1,932,236 vehicles sold through September, BMW Group sales climbed +17.9% year-on-year.

* Deliveries of fully-electric vehicles more than doubled since start of the year (59,688 vehicles, +121.4%).

* Strong competitive position expanded in key markets worldwide.

* Pieter Nota: “Confident we can meet our ambitious sales targets despite semiconductor shortage and achieve solid, profitable growth in 2021”

Munich. The BMW Group delivered 1,932,236 BMW, MINI and Rolls-Royce vehicles to customers in the year to the end of September – a significant increase in sales of +17.9 percent year-on-year. All brands reported sales growth in all regions of the world. The company continued to build on its strong competitive position in key core markets such as the US, Europe and China.

“The sales success of the past nine months shows how our customers appreciate our strong, sustainable and emotionally engaging product line-up. We have so far been able to offset the semiconductor supply bottlenecks over the full year with a strong operating performance. We are confident we can meet our ambitious sales targets and achieve solid, profitable growth for 2021,” said Pieter Nota, member of the Board of Management of BMW AG responsible for Customer, Brands and Sales. “We have more than doubled our sales of fully-electric vehicles since the start of the year – and are therefore underscoring our impressive electro-offensive,” Nota continued.

BMW iX, BMW i4 and BMW iX3* underpin electromobility ramp-up

The BMW Group sold 231,576 electrified vehicles worldwide between January and September (+98.9%). Third-quarter sales of fully-electric and plug-in hybrid vehicles climbed 43.1 percent year-on-year to reach 78,333 units. With a total of 59,688 pure electric vehicles delivered to customers, the BMW Group has seen a 121.4 percent increase in sales since the start of 2021. In particular, the fully-electric BMW iX3*, which has also been available in Europe since the start of the year, gave sales a major boost, with a total of 20,887 units sold in the year to date.

“With the launch of the BMW iX and BMW i4 from November, we will have two new vehicles in the market that will further accelerate the ramp-up of electromobility. New orders worldwide already reflect our customers’ enthusiasm for these new models,” explained Pieter Nota.

Over the coming years, the BMW Group will be expanding its e-mobility offering to include fully-electric versions of the BMW 7 Series, BMW X1 and the high-volume BMW 5 Series, as well as the successor to the MINI Countryman and the solely fully-electric Rolls-Royce Spectre, which was recently announced for the fourth quarter of 2023. By 2023, the BMW Group will have at least one fully-electric model on the roads in about 90 percent of its current market segments. Between now and 2025, the company plans to increase its sales of fully-electric models by an average of well over 50 percent per year – and will reach more than ten times the number of units sold in 2020. The BMW Group expects fully-electric vehicles to account for at least 50 percent of its global sales in 2030. Over the next ten years or so, the company plans to release a total of about ten million fully-electric vehicles onto the roads.

Availability of semiconductor components remains problematic

In the first nine months of the year, the BMW Group made individual adjustments to its production programme in response to the limited availability of semiconductor components. The company expects the supply situation for semiconductor components to remain difficult. Although the BMW Group has so far been able to absorb the impact of these bottlenecks, the possibility of sales being affected in the coming months cannot be ruled out.

BMW brand posts significant growth in year to date

In the year to the end of September, 19.3 percent more BMW vehicles (1,703,080 units) were delivered worldwide. With 764,958 units sold (+20.6%), sales of the brand’s Sports Activity Vehicles and Sports Activity Coupés were particularly strong across all segment. New models like the extensively revamped BMW X3 and BMW X4 have joined the product line-up since the summer. The new BMW 2 Series Coupé and new BMW 4 Series Gran Coupé will soon follow, both of which uniquely embody the brand's signature driving pleasure and are primed to ensure the success of the BMW brand.

MINI brand sees 81.9 percent sales growth in electrified vehicles

A total of 224,838 MINI vehicles (+7.9%) have been delivered to customers worldwide since the start of the year. The fully-electric MINI SE* was in particularly high demand and its sales have increased 106.6 percent since January, with 20,104 units sold. Overall, 15.2 percent of MINI vehicles released onto the roads in the year to the end of September had an electrified drive train. This strengthens the decision by the brand that stands for urban mobility and sustainability to offer an exclusively all-electric product range by 2030. The all-electric MINI Cooper SE* is also enjoying growing popularity in the fleet business. In the third quarter, for example, two major fleet customers expanded their fleet by 82 and 140 MINI Electric vehicles respectively, giving their employees the opportunity to experience local zero-emission driving fun.

BMW M GmbH posts significant sales growth in YTD September

With 123,008 units sold in the year to the end of September (+22.2%), BMW M GmbH increased its sales significantly year-on-year. The success of the M3 and M4 high-performance models introduced in March continued. The X5 M and X6 M once again made a major contribution to this sales success. In the Performance Segment, the M440 Coupé and Convertible were the main growth drivers, alongside the successful M340 derivatives.

Rolls-Royce Motor Cars: YTD sales already surpassed total figure for 2020

Rolls-Royce Motor Cars reported sales of 4,318 (+62.9%) motor cars in the first nine months of the year, surpassing the total figure for 2020. Global demand remains strong across all models in all regions of the world. In particular, new Ghost and Cullinan contributed substantially to the sales success of the brand. The company recently announced its first fully electric car, the Rolls-Royce Spectre, which will come to market in Q4 2023; and that by 2030 all Rolls‑Royce products will be fully electric.

After nine successful months, BMW Motorrad starts fourth quarter on track for all-time sales high

In the first nine months of the year, BMW Motorrad delivered 156,609 motorcycles and scooters to customers (+20.8%). Thanks to its successful growth strategy, BMW Motorrad was able to build on its record first half-year with another all-time sales high for the third quarter. The cornerstone of this success is BMW Motorrad’s fresh product line-up as well as its wide product range, including ten new models since the start of the year. With the market launch of the new R 18 B and R 18 Transcontinental in September, BMW Motorrad is expanding its product range in the important cruiser segment by adding two more highly emotional and authentic new models.

BMW & MINI sales in the regions/markets

The BMW Group maintained its strong performance in the US, ending the first nine months with sales growth of 33.1 percent (265,683 units).

In China, the company has delivered 669,637 BMW and MINI vehicles to customers since the start of the year (+19.6%).

With sales growth of 11.8 percent and delivery of 724,933 vehicles, the Europe region continued to expand its market share in the premium segment.

In its domestic market of Germany, new BMW Group registrations were up 1.4 percent year-on-year, at 204,842. Despite supply reliability challenges, the BMW Group was able to expand its segment share from the previous year.

Source: https://www.press.bmwgroup.com/globa...e-consistently

[JamesGames]

Feel like a broken record at this point but all the complaints on here (Me included) regarding BMW losing their way (FWD / enormous grills / crossovers / insert whatever you miss from 1990-2015 era here ) and how they don't know what they are doing anymore....

well.. BMW is laughing all the way to the bank.

[GrussGott]

Originally Posted by JamesGames

Feel like a broken record at this point but all the complaints on here (Me included) regarding BMW losing their way ... well.. BMW is laughing all the way to the bank.

Well, maybe. BMW was $34.31 in 2011 and 10 years later they're -$2/share ... and one could make the argument they stopped growing in 2015.

[FCX5]

Originally Posted by Mani59

Latest sales news from BMW Group plus an update on the semiconductor supply issues.

Source: https://www.press.bmwgroup.com/globa...e-consistently

Interesting to see that Asia is now BMW's largest sales market geographically and China is larger than US and Germany combined! On top of that BMW is very likely to be the top luxury brand in the US beating Audi and Mercedes comfortably, with only Lexus posing any competition (although Lexus competes at the lower end of the luxury brand).

Also, BMW electrified sold a third of Tesla's sales and they have a few highly anticipated releases coming next year…

[chassis]

Well done BMW, they are indeed laughing all the way to the bank.

MB got spanked. Again. If any brand has lost its way, it's MB.

Audi did better than MB but not as well as BMW. Tesla is in the Germans' rear view mirrors, from a market share point of view.

[TXSchnee]

People keep buying the de-contented models because the Roundel is more important than anything else. BMW doesn't care as long as they keep turning a profit. They have already said that they are planning to cut 25% of costs per vehicle to improve profitability, so don't expect options back as long as people keep buying.

[kyleb350]

YoY, this would be expected, no? There was a huge demand fall off last year whereas this year we're seeing a supply chain issue. Hope this is resolved in the next year so the numbers can keep growing.

[Germanauto]

These sales threads always amuse me because as enthusiasts we really don't care. The more cars BMW sells and the bigger the company they become, the more they water down their brand heritage.

On paper BMW is not supposed to sell as well as Mercedes, Audi, Lexus etc. A focused automaker producing the "ultimate driving machine" is not supposed to chase volume. But the fact that they do speaks volumes about the priorities of management over the past 15-20 years.

Thank god for the M2.

[gnolivos]

Ok trying to buy an m340i in USA and they won't build one for me with HUD, park assist, or passenger lumbar support! BMW is full of it. They won't take my money.

[JustChris]

Originally Posted by Germanauto

These sales threads always amuse me because as enthusiasts we really don't care. The more cars BMW sells and the bigger the company they become, the more they water down their brand heritage.

On paper BMW is not supposed to sell as well as Mercedes, Audi, Lexus etc. A focused automaker producing the "ultimate driving machine" is not supposed to chase volume. But the fact that they do speaks volumes about the priorities of management over the past 15-20 years.

Thank god for the M2.

Spot on and is beating last Septembers figures really a thing, wasn't that peak pandemic?

[buckybadger]

Also sales are more postive and strong in US as compared to Asia. BMW should still prioritize what the US market wants and be loyal, don't just jump and shift to Asian markets asking big grille's.

I think BMW is smart, they have diversified which is fine because they use all that cash to still make engaging cars. M2 being the prime example and the new M3 not far behind (except the weird design). So overall everyone wins and BMW continues to thrive. So in my opinion they haven't forgotten the enthusiasts.

[bjcarls]

I hear what everyone is saying but I think the current M cars are the best M's they have built in the past 12 years (from what I read).

I'd like to see them make a better CS or CSL version but besides that, if someone wants a fwd 2 series and it helps fund great M cars, so be it. Like Porsche building cars and SUV's - caveat though, those are great vehicles but you pay $$$$ for them.

But right now the liklihood of me buying another BMW is close to zero...so that probably speaks volumes and I should just shut-up.

[Germanauto]

Originally Posted by bjcarls

I hear what everyone is saying but I think the current M cars are the best M's they have built in the past 12 years (from what I read).

I'd like to see them make a better CS or CSL version but besides that, if someone wants a fwd 2 series and it helps fund great M cars, so be it. Like Porsche building cars and SUV's - caveat though, those are great vehicles but you pay $$$$ for them.

But right now the liklihood of me buying another BMW is close to zero...so that probably speaks volumes and I should just shut-up.

That's a very fair assessment.

[GrussGott]

Originally Posted by buckybadger

Also sales are more postive and strong in US as compared to Asia. BMW should still prioritize what the US market wants and be loyal, don't just jump and shift to Asian markets asking big grille's.

Well, the US is only 16% of BMW's YTD global sales (and, at least according to BMW, the new designs are for the US market, not Asia), and within that 16% US total California is, by far, the largest state market.. That said, the US is still BMW ///M's largest market (followed by Germany and then the UK). BMW might prioritize the US for ///M, but not for other sales ...

There's an impression the US is big for BMW, and in some ways it is, but overall the US is about equal to Germany, and much smaller than either the EU or China individually:

[GrussGott]

Originally Posted by Germanauto

These sales threads always amuse me because as enthusiasts we really don't care. The more cars BMW sells and the bigger the company they become, the more they water down their brand heritage.

On paper BMW is not supposed to sell as well as Mercedes, Audi, Lexus etc. A focused automaker producing the "ultimate driving machine" is not supposed to chase volume. But the fact that they do speaks volumes about the priorities of management over the past 15-20 years.

Thank god for the M2.

Ehhhh, Marketing aside, BMW's "heritage" was never small volume niche market performance cars, was it? If so, when? I'd say their heritage is more executive sedans than performance cars ... if we look at their mid-century models:



Not a lot of performance models in there ... and ///M didn't debut until 1987 ...

If you were talking Porsche, ok I'd agree - they started with sports cars and only recently moved into luxury cars, but BMW started as a luxury brand, not so much a performance brand ... unless I'm missing something ...

[GrussGott]

And I'll add, if we're assessing BMW as a luxury volume brand ... recent performance is middling, as absolute numbers don't tell the tale, market share over time does ... and there BMW is back to where it was in ~2005:



BMW's new designs are likely a reaction to stagnant US market share and an attempt to gain a new audience looking for a new & unique look / brand

[TheBingoBalls]

Originally Posted by GrussGott

And I'll add, if we're assessing BMW as a luxury volume brand ... recent performance is middling, as absolute numbers don't tell the tale, market share over time does ... and there BMW is back to where it was in ~2005:



BMW's new designs are likely a reaction to stagnant US market share and an attempt to gain a new audience looking for a new & unique look / brand

While some of the current designs are not my favourites, I can appreciate BMW for at least trying. Audi and Mercedes designs are just too safe making them too boring - can't emotionally get attached to it.

The big grilles I don't necessarily have an issue with - the application of it is overdone. If BMW closely followed 3.0CSL concept/grille, the 4er would have been an absolute winner.

[Sedan_Clan]

BMW is doing fine by me. They still offer 6MT cars. I'll always have an affection for them.

[Straight6Dave]

Originally Posted by GrussGott

Well, maybe. BMW was $34.31 in 2011 and 10 years later they're -$2/share ... and one could make the argument they stopped growing in 2015.

BMWYY is a dividend stock so you can't just look at share price to understand how the company is doing. In the last 10 years that dividend has been between 4.5% and nearly 10%.

I swear TSLA has broken people's brains.

[440xiGCMSport2]

The main reason BMW sales has skyrocketed is mainly due to having the best supply chain but even that is catching up with BMW.
It has nothing to do with people liking the big grilles or fwd.[IMG]undefined[/IMG]

[Sedan_Clan]

Originally Posted by 440xiGCMSport2

The main reason BMW sales has skyrocketed is mainly due to having the best supply chain but even that is catching up with BMW.
It has nothing to do with people liking the big grilles or fwd.[IMG]undefined[/IMG]

Always an excuse why the company continues to do well instead of just admitting that people like their vehicles (….even if people here don't). Their supply chain is affected just as much as everybody else's.

[SteveinArizona]

Originally Posted by Sedan_Clan

Always an excuse why the company continues to do well instead of just admitting that people like their vehicles (….even if people here don't). Their supply chain is affected just as much as everybody else's.

Almost all car companies are selling everything they can build. So BMW's lead is either a reflection of its better inventory and usage of chips or its allocation of cars to the US vs. others parts of the world. Or MB's or Audi's position on these two issues.