[JustinHEMI]

I think it was Tag that kept saying to be skeptical of dealers saying MSRP.

He was right.

I've been on the list at Reading BMW since July 2021 and it's always been MSRP. I have several emails confirming such.


After recommending them a few time due to MSRP, someone on facebook messaged me the other day that they were now saying 5K ADM.

To confirm that they weren't doing that to me, and because I had been recommending them, I asked my CA what was up. They replied that ADM is going to 10K but would do 5K for me since I'm first.


I replied with,

"That's the opposite of what we've discussed. I'm afraid I'll be backing out.

Thanks anyway,"


He then called me and said that they were willing to do two things;

1) Split the difference at $2500 ADM for the first one.
2) Stay at MSRP but bump me down to 3 or 4 on the list.



I told him I wasn't doing either of those, and that I'll just revisit this car in a few years with another dealer.


Steer clear of Reading BMW.

I'm sorry to anyone that I pointed in that direction. I am completely disgusted and disappointed beyond words.


I'll check back in when dealers aren't as willing to ruin relationships over 2500 dollars. I guess I'm equally culpable as I simply won't reward that behavior.

[02M3ForMe]

Garbage business. Sorry that happened to you.

EDIT - Looks like management got wind of this and resolved the issue. Good on them for that.

[Game]

Hit them where it hurts, google reviews, dealer rater and etc.

[M3WC]

Honestly this thing isn't worth a penny over msrp. Good call.

Classic bait-and-switch.

[DrJLag420]

I don’t blame you. If my dealer pulls that garbage, I’ll just pass. I really don’t need another car, much less a brand new G87 M2.

[JustinHEMI]

I'll look at the positive, I'll probably be able to get one at a discount eventually, like my F87 that I got for 9% under MSRP.

Oh well.

Time to drink a little lol.

[LivingInSalt]

in writing and signed by both parties is the way

[zero21]

Originally Posted by M3WC

Honestly this thing isn't worth a penny over msrp. Good call.

Classic bait-and-switch.

Highly questionable comment considering demand is increasing and production numbers are low...

[02M3ForMe]

Originally Posted by M3WC

Honestly this thing isn't worth a penny over msrp. Good call.

Classic bait-and-switch.

Even if it’s worth $50k over, it’s still an absolutely dreadful business practice not keeping a firm promise made even yesterday, much less nearly 2 years ago, when lists were empty and OP had tons of options.

Complete trash behavior.

[Alpha97]

Wow that's horrible way to do business. And for just a couple of grand.
They are near me and they'll never get any business from me or anybody that asks me for dealer recommendation.

[02M3ForMe]

Originally Posted by LivingInSalt

in writing and signed by both parties is the way

Deposit, too. That’s a 100% lock. Realistically, no actual BMW store would break a deal with all 3 in place. Simple recourse if they tried.

[M3WC]

Originally Posted by zero21

Highly questionable comment considering demand is increasing and production numbers are low...

It is just an M2, nothing special about it.

Just the typical early M allocation shenanigans. Always some sleazy dealers.

[donm527]

They see Honda Civic Type-R's going 10 over MSRP they think M2 they can get at least that from their customers.

[DivergedM2]

Originally Posted by M3WC

Honestly this thing isn't worth a penny over msrp. Good call.

Classic bait-and-switch.

HEA's should not be worth more than MSRP. But serious question - do you think a nicely spec'd m2 won't increase in secondary markets when they land? We've seen the supply issue, the market is only partially cooled off, and there are x y z things about this car that make it desirable. Not saying it's right and I agree we shouldn't reward the behavior...but feels like reality atm

[Tag]

None of this surprises me one bit.

Sorry to hear about that JustinHEMI but you did the smart thing by walking away.

[zero21]

Originally Posted by M3WC

It is just an M2, nothing special about it.

Just the typical early M allocation shenanigans. Always some sleazy dealers.

I definitely appreciate an experienced opinion and your perspective. But...

I remember as a kid, teenager, early adult daydreaming of a car like this. It's amazing how jaded people become with experience and good fortune.

Yes, I had an F40, Diablo, 959, and Testarossa posters on my walls in elementary school. But this car is just as powerful and fast and more capable for 1/10th the price. How's that for perspective?

[zero21]

Originally Posted by JustinHEMI

I'll look at the positive, I'll probably be able to get one at a discount eventually, like my F87 that I got for 9% under MSRP.

Oh well.

Time to drink a little lol.

That's exactly right, you already have some nice whips to enjoy so you're in a good position to wait. Crappy experience.

[DivergedM2]

Sorry to hear though...hopefully you can find someone fair and honest to work a deal. Totally short sighted on their side

[JustinHEMI]

Well some positive news, but I won't say it's super positive until things are in writing and another order placed, but I posted this experience on the BMW of PA group and almost immediately the dealer that's actually local to me offered me their ZB HEA at MSRP!

I can't do that color, but then I found out that they don't have a list yet, and I just secured that first spot! I'm in Paris right now, flying back tomorrow, and will be hooking up with them to secure that spot at MSRP.

So I'm not going to say it's for sure or with whom until it's all in writing. Don't want to have this experience again.


I will be waiting a little bit though, he doesn't think they'll get a modifiable allocation for a while. They're not a bigger M dealer like Reading was.

[JustinHEMI]

Ooof. I'm going to have to give their HEA serious thought. OTHER THAN THE COLOR, the rest is immediately OK with me. I've simply been turned off by the photos of ZB out there.

Model 232R M2 CP USD 62,200.00
Color C6E Zandvoort Blue N/C
Upholstery MANL Black Vernasca Leather with Blue Contrast stitching N/C
Options ZHO Shadowline Package 300.00
3MF M Shadowline Lights N/C
7M9 Exhaust Tips In Black N/C
ZLP Lighting Package 650.00
552 Adaptive Full LED Lights N/C
5AC Automatic High Beams N/C
1E7 19"/20" M Light Alloy Bicolor Double Spoke 930M... N/C
2MA Manual transmission N/C
2VB Tire pressure monitor N/C
2VC Mobility Kit N/C
302 Alarm System N/C
319 Universal garage-door opener N/C
322 Comfort Access keyless entry N/C
3MQ BMW M 50 Years Emblems 200.00
40C M Carbon Roof 2,600.00
494 Heated front seats N/C
4GQ M Seat Belts N/C
4MC Carbon Fiber trim 800.00
5AP Decoding for no-dazzle high-beam assistance N/C
5AS Active Driving Assistant N/C
655 SiriusXM Satellite Radio with 1 year subscripti... N/C
688 Harman Kardon surround sound system N/C
6AK ConnectedDrive Services N/C
6C4 Connected Package Pro N/C
6CP Apple CarPlay Compatibility N/C
6U3 Live Cockpit Pro (Incl. Head-Up Display) 1,100.00
8KL Oil Chg 10,000 mls/12 months N/C
8TN Daytime driving lights N/C
925 Shipping package N/C
999 LAUNCH SUPPLY N/C
ZAX Apple CarPlay and Android Auto Compatibility N/C
ZTM Tier 2 N/C
Net Total 67,850.00
Destination Charge 995.00
Gas Guzzler Tax N/C
Total Suggested Price 68,845.00

[Sethhboii]

Originally Posted by JustinHEMI

I think it was Tag that kept saying to be skeptical of dealers saying MSRP.

He was right.

I've been on the list at Reading BMW since July 2021 and it's always been MSRP. Here's an example of an email of me confirming;

"Justin,

YES, looks great thus far. No additional add on above MSRP. And I sincerely appreciate the consideration, please feel free to forward my information. I gladly can be of assistance. Thank you for your correspondence.

Warm Regards,"



After recommending them a few time due to MSRP, someone on facebook messaged me the other day that they were now saying 5K ADM.

To confirm that they weren't doing that to me, and because I had been recommending them, I asked my CA what was up. Here's the email I received today;

"Justin,



I verified. They are actually moving 10k over. We are 8 orders deep. Yours will be $5k over being 1st.



Warm Regards,"




I replied with,

"That's the opposite of what we've discussed. I'm afraid I'll be backing out.

Thanks anyway,"


He then called me and said that they were willing to do two things;

1) Split the difference at $2500 ADM for the first one.
2) Stay at MSRP but bump me down to 3 or 4 on the list.



I told him I wasn't doing either of those, and that I'll just revisit this car in a few years with another dealer.


Steer clear of Reading BMW.

I'm sorry to anyone that I pointed in that direction. I am completely disgusted and disappointed beyond words.


I'll check back in when dealers aren't as willing to ruin relationships over 2500 dollars. I [...]

Good for you! I was excited for you when you got your allocation. What BS. If my dealer does this, or I don’t get my Allocation by the end of March (first on list) then I will move on as well.

[02M3ForMe]

That’s a great spec. I’d talk to management in person and see if they’ll do the right thing.