M cars now account for nearly 10% of BMW sales (over 200k sold in 2024)

Alvy26 · 01-14-2025, 08:07 AM

Featured on BIMMERPOST.com

https://www.carscoops.com/2025/01/bm...ler-was-an-ev/

- New figures from BMW show the performance M division had its best ever year in 2024.

- The M division sold 206,582 vehicles, accounting for 9.4 percent of total BMW production.

- The M2 and M3 both experienced growth but the electric i4 M50 was the best seller.

pbonsalb · 01-14-2025, 10:38 AM

The link does not work for me. Is the 10% real M cars like M5 or does it include the watered down versions like M550i?

Ohio Enthusiast · 01-14-2025, 10:43 AM

Quote:

Originally Posted by pbonsalb

The link does not work for me. Is the 10% real M cars like M5 or does it include the watered down versions like M550i?

Exactly my question as well. It's not clear from the article, but based on the numbers I would guess it does include the "M Performance" models.

The closest quote from the article seems to be this (which is clear as mud):

Quote:

Originally Posted by Car Scoops

The good news for more hardcore M fans is that the brand’s true M cars experienced massive growth ensuring they’ll be with us for a while to come. And we don’t just mean they’re ‘true’ M cars because they’re powered by combustion engines. BMW itself make a distinction between M (performance) models like the M340i, X7 M60i and i4 M50i and what it calls “high-performance” M models like the M2, M3 and M5.

xander_g · 01-14-2025, 10:47 AM

Quote:

Originally Posted by pbonsalb

The link does not work for me. Is the 10% real M cars like M5 or does it include the watered down versions like M550i?

asking the important questions

AndreiPopescu · 01-14-2025, 12:59 PM

Irrelevant since M lite cars are included

Bimmerfun82 · 01-14-2025, 01:02 PM

Quote:

Originally Posted by AndreiPopescu

Irrelevant since M lite cars are included

Exactly. Why is this front page news

TheBingoBalls · 01-14-2025, 01:02 PM

I believe all M Performance models are included in that figure. While BMW recognizes M Performance and “True M” as separate models, I believe they’re considered together with regards to BMW M.

Mercedes does the same thing with “AMG lite” and “AMG Pure” when referring to AMG from what I can read from releases.

ZL9M2 · 01-14-2025, 01:03 PM

When everything is an M car... It's all about the marketing.

eman4517 · 01-14-2025, 01:04 PM

...and diamond sales are also expected to increase this year at double digit rates (including lab- grown diamonds though)

Alpine300zhp · 01-14-2025, 01:06 PM

Yep, this includes the M performance line as well as the limited CS models. As I understand it, Benz is doing the same thing with their AMG lite cars as well.

snareman · 01-14-2025, 01:07 PM

Agree with everyone else. M-sport vehicles in the past would never have been counted since, they are not M vehicles, so why is the new equivalent of them being counted now other than to just falsely boost sales figures ❓

G80indy · 01-14-2025, 01:11 PM

Quote:

Originally Posted by ZL9M2

When everything is an M car... It's all about the marketing.

Indeed
M as in Marketing segment of their assortment

wesleyan92 · 01-14-2025, 01:16 PM

Fake news! 😂😂😂

Navy Davy · 01-14-2025, 01:17 PM

It’s just to be able to charge more on the M lites.

wdeerfield · 01-14-2025, 01:18 PM

Whatever keeps the bean counters happy. But if it continues to add budget to M, the enthusiasts should remain quiet and happy.

TheMidnightNarwhal · 01-14-2025, 01:18 PM

It's wild to me how BMW have transformed M sport pack cars into their own models and then lump them with actual M cars. Wtf lol.

ASAP · 01-14-2025, 01:33 PM

m lite and m sport cars are included... they are pumping numbers and clearly its working as average price of models has skyrocketed

nothing below a true comp model should have an m badge on it but here we are

uniqueMR · 01-14-2025, 01:37 PM

M Performance models: biggest scam

techwhiz1 · 01-14-2025, 01:38 PM

Quote:

Originally Posted by AndreiPopescu

Irrelevant since M lite cars are included

Important because the i4 M50 was the best selling M branded car.

That says a lot about M and pure electric M.

It has been the most popular M branded car now for two years running.

NSXR · 01-14-2025, 01:40 PM

Quote:

Originally Posted by uniqueMR

M Performance models: biggest scam

I don't think so. "M" has just come to mean "increased performance over the base model." So in that light it's not a scam, it's just providing increased performance without having to buy a much more expensive, and difficult to deal with true M-Car.

hufington · 01-14-2025, 01:46 PM

The letter "M" has been watered down lately.

Stronie · 01-14-2025, 01:54 PM

Quote:

Originally Posted by snareman

Agree with everyone else. M-sport vehicles in the past would never have been counted since, they are not M vehicles, so why is the new equivalent of them being counted now other than to just falsely boost sales figures ❓

Hey Hey! Been a while. Good to see you're still in Ohio / Bimmerpost. Cheers.

01-14-2025, 08:07 AM	#1
Alvy26 New Member 20 Rep 20 Posts Drives: 2010 X5M Join Date: May 2017 Location: Reading, PA iTrader: (0)	M cars now account for nearly 10% of BMW sales (over 200k sold in 2024) Featured on BIMMERPOST.com https://www.carscoops.com/2025/01/bm...ler-was-an-ev/ - New figures from BMW show the performance M division had its best ever year in 2024. - The M division sold 206,582 vehicles, accounting for 9.4 percent of total BMW production. - The M2 and M3 both experienced growth but the electric i4 M50 was the best seller.
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01-14-2025, 10:38 AM	#2
pbonsalb Lieutenant General 6041 Rep 11,525 Posts Drives: 18 F90 M5, 99 E36 M3 Turbo Join Date: Feb 2011 Location: New England iTrader: (4)	The link does not work for me. Is the 10% real M cars like M5 or does it include the watered down versions like M550i?
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01-14-2025, 12:59 PM	#5
AndreiPopescu Private 441 Rep 98 Posts Drives: BMW XM Join Date: Apr 2022 Location: Europe iTrader: (0) Garage List 2023 BMW XM [10.00] 2016 BMW X6 F16 [9.63] 2021 BMW 530e xDriv ... [10.00]	Irrelevant since M lite cars are included
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01-14-2025, 01:02 PM	#7
TheBingoBalls Brigadier General 4300 Rep 4,869 Posts Drives: BMW Join Date: Mar 2011 Location: Toronto, Ontario iTrader: (1) Garage List 2018 F36 BMW 440i x ... [0.00]	I believe all M Performance models are included in that figure. While BMW recognizes M Performance and “True M” as separate models, I believe they’re considered together with regards to BMW M. Mercedes does the same thing with “AMG lite” and “AMG Pure” when referring to AMG from what I can read from releases.
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01-14-2025, 01:03 PM	#8
ZL9M2 First Lieutenant 424 Rep 310 Posts Drives: '17 M2 ZL9-'20 M2CS-'68 1600 Join Date: Jul 2017 Location: Wisconsin iTrader: (1)	When everything is an M car... It's all about the marketing.
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01-14-2025, 01:04 PM	#9
eman4517 Enthusiast 2117 Rep 919 Posts Drives: '24 G83 M4C xDrive Join Date: Oct 2010 Location: New Jersey iTrader: (0) Garage List 2024 G83 M4 Competi ... [9.25] 2023 BMW X1 M Sport [8.00]	...and diamond sales are also expected to increase this year at double digit rates (including lab- grown diamonds though) __________________ '24 G83 M4 Comp xDrive SG/Black, '23 U11 X1 PB/Oyster Gone but not forgotten:'22 G82 M4Comp xDrive, '21 F90 M5 Comp,'19 Porsche 911 C4S, 15 Audi RS5, etc.. Last edited by eman4517; 01-14-2025 at 04:43 PM..
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01-14-2025, 01:06 PM	#10
Alpine300zhp Lieutenant Colonel 1639 Rep 1,840 Posts Drives: 24 M4 Comp/24 X3 M40 Join Date: Oct 2009 Location: South Florida iTrader: (0)	Yep, this includes the M performance line as well as the limited CS models. As I understand it, Benz is doing the same thing with their AMG lite cars as well. __________________ ~ 24 M4 Comp ~ 24 X3 M40 ~ Prior BMW's - Too many to list here (27)
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01-14-2025, 01:07 PM	#11
snareman Leave the gun. Take the Canoli. 10496 Rep 8,514 Posts Drives: ///M8 & X5 ///M60 Join Date: Dec 2006 Location: Ohio iTrader: (0)	Agree with everyone else. M-sport vehicles in the past would never have been counted since, they are not M vehicles, so why is the new equivalent of them being counted now other than to just falsely boost sales figures ❓ __________________ Current: 2025 X5 M60 Retired: 2023 M8 \|\|\| 2023 X3 M40 \|\|\| 2021 M4 \|\|\| 2018 M4 \|\|\| 2017 M4 \|\|\| 2014 435 \|\|\| 2009 335 \|\|\| 2007 335
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01-14-2025, 01:16 PM	#13
wesleyan92 Captain 1979 Rep 965 Posts Drives: M8 GC \|\| M5 Comp \|\| X7 40i Join Date: Jul 2016 Location: USA iTrader: (0) Garage List 2021 BMW X740i [0.00] 2021 BMW M5 [10.00]	Fake news! 😂😂😂 __________________ 2024 M8 GC Black/Black \|\| 2021 M5 Carbon Black/Midrand beige \|\| 2021 X7 40i Amertin metallic with Ivory white merino 2019 M5 F90 \|\| 2018 X5 s35i \|\| 2017 M5 F10 with Arkapovic Exhaust \|\| 2016 535 \|\| 2012 535 hated it after the E60 \|\| 2010 535 E60 - my fav \|\| 2008 528 E60 my first
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01-14-2025, 01:17 PM	#14
Navy Davy Second Lieutenant 261 Rep 204 Posts Drives: BMW M2 Competition Join Date: Jul 2021 Location: CT iTrader: (1)	It’s just to be able to charge more on the M lites. __________________ 2020 A/W M2C, 6 M/T, Executive Package, Moonroof Mods: 20% tints, Full PPF and Ceramic Pro, IND A/W reflectors, MAD Catless Dps, Remus Sport, AA EL (non-res), BMC Filters, BM clutch stop, ///M tire caps
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01-14-2025, 01:18 PM	#15
wdeerfield A family of bimmers 2878 Rep 7,775 Posts Drives: '18 G01 X3M40i Join Date: Jan 2012 Location: Clifton Park, NY iTrader: (0)	Whatever keeps the bean counters happy. But if it continues to add budget to M, the enthusiasts should remain quiet and happy. __________________ 2018 PB/Black G01 X3M40i \| 699M \| ZDA \| ZPP \| ZPX \| Maxton front lip \| X3M vents \| 15mm Spacers \| Diamond G20 style grills Last edited by wdeerfield; 01-14-2025 at 01:18 PM..
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01-14-2025, 01:18 PM	#16
TheMidnightNarwhal Major General 2868 Rep 6,434 Posts Drives: 11' 335is DCT Join Date: Jun 2015 Location: Gatineau, Quebec iTrader: (0)	It's wild to me how BMW have transformed M sport pack cars into their own models and then lump them with actual M cars. Wtf lol.
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01-14-2025, 01:33 PM	#17
ASAP Major General 11175 Rep 9,155 Posts Drives: '23 X3 M40i Join Date: Sep 2012 Location: FL iTrader: (0)	m lite and m sport cars are included... they are pumping numbers and clearly its working as average price of models has skyrocketed nothing below a true comp model should have an m badge on it but here we are __________________ 2 x N54 -> 1 x N55 -> 1 x S55-> 1 x B58
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01-14-2025, 01:37 PM	#18
uniqueMR Colonel 1941 Rep 2,959 Posts Drives: Depends ;) Join Date: Dec 2017 Location: USA iTrader: (0)	M Performance models: biggest scam __________________ Currently: '22 Ferrari F8T \| '24 Mercedes G63 \| '24 Porsche GT3RS \| '25 BMW M3C \| Ducati Pani V4 Previous Others: Audi, BMW, Ducati, Honda, Infiniti, Land Rover, Mercedes-Benz, MINI, Mitsubishi, Porsche, Toyota, Volkswagen Insta: @theuniquemr
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01-14-2025, 01:46 PM	#21
hufington Lieutenant Colonel 4633 Rep 1,718 Posts Drives: 2022 X5 m50i Join Date: Mar 2010 Location: North East iTrader: (0) Garage List 2022 BMW X5 M50i [9.75] 2024 Mercedes S580 AMG [10.00]	The letter "M" has been watered down lately. __________________ 2022 BMW X5 m50i 2025 G70 760i & 2025 RR SV Edition 2 on order 2024 MB S580 RETIRED: '18 F15 X5 50i / '16 F10 550xi / '13 BMW F10 535i / '07 E64 630i / '03 E65 745i / '95 E34 540i / '89 E30 M3 Last edited by hufington; 01-14-2025 at 01:46 PM..
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