BMW Drops Ultimate Slogan

SCA · 08-07-2006, 11:18 PM

You've got to be kidding me! :mad:

http://blogs.cars.com/kickingtires/2...ops_ultim.html

http://adage.com/article?article_id=110963

danglez1234 · 08-07-2006, 11:34 PM

no matter what they say, its still the ultimate driving machine.

LOLrance · 08-07-2006, 11:39 PM

" A company of ideas"

WTF!?!?!?!?!?!?

oneshare325 · 08-07-2006, 11:43 PM

That is so so so f**king lame!! It sounds like a tool company slogan! I am so pissed!

ZuerstBMW · 08-07-2006, 11:46 PM

"A Company of Ideas."

What hat did they pull this out of?

Someone must have pulled it out of their

Ryan 330i · 08-07-2006, 11:52 PM

lame-o

trurace · 08-07-2006, 11:57 PM

Sounds like something Lexus would say

BMW

shragon · 08-08-2006, 12:05 AM

i hate it.

"ultimate driving machine" and even "sheer driving pleasure" are much much better.

the more i see the new bmw ads, the more i hate them.

hotsand5 · 08-08-2006, 12:06 AM

sounds like the "independent company" isn't so independent after all.

Rata87 · 08-08-2006, 12:07 AM

Quote:

Originally Posted by ZuerstBMW

"A Company of Ideas."

Don't worry its just the name of the ad campaign, they are not dropping the slogan any time soon, it was just a misconception of the writer. Check the ads on http://www.bmwusa.com/BMW2003/Templa...T=Guest&bhcp=1 they still say ultime driving machine

NaTuReB0Y · 08-08-2006, 12:15 AM

sad................

neuronpetkowski · 08-08-2006, 12:37 AM

"A Company of Ideas" is pathetic.

When I was a creative director at JWT (the agency of record for Ford vehicles & trucks), there were serious thoughts of dropping "Build Ford Tough". But, the thing that kept it around was the fact that they built brand equity in a tagline like that for years and its stuck.

The Ultimate Driving Machine has the same equity. You drop that and you're left with a "company trying to come up with an idea for a tagline"...

The Ultimate Driving Machine is the Real Thing, so BMW! Just Do It! Where's the Beef? Lemme tell ya. Ya stick with what works.

I Guarantee It!

zamboni · 08-08-2006, 12:57 AM

It won't matter if BMW drop the slogan ultimate driving machine as long as the car perform and reliable that counts.

safetywork · 08-08-2006, 02:08 AM

Please don't flame....

May be BMW's new slogan of "A Company of Ideas" fit what they're trying to do. Afterall, BMW's been headed away from performance and more towards luxury for quit some time now. Their cars get heavier and more luxurious with the newer models. BMW definitely aren't built like they used to. Instead of engineering and manufacturing cars that are simple in design and durable, they're engineering/manufacturing cars that are loaded with technological "break throughs" that in my opinion don't necessarily contribute to the sporting nature of the "Ultimate Driving Machine". But there aren't any other manufacturers that engineer/manufacture RWD cars in 6 or 8 cylinders and come with a manual.

Gearcraft · 08-08-2006, 02:22 AM

BMW truly is a company of ideas. see. (they didnt say good ideas though)

imagine our ads.

i have another strange feeling that other companies will make fun of BMW thru their ads.

the ads really are not the main concern but cant help but wonder.

no more cool ads.

climkt · 08-08-2006, 02:34 AM

u mean they dropped 'the ultimate driving machine' slogan for ' a company of ideas.' ? unbelievable!! the BMW top brass/slogan dept have lost their direction.

backtofront001 · 08-08-2006, 04:07 AM

New BMW ads kinda suck! "We never let ideas down, here at BMW we cherish them". Thats the new slogan in full implementation I guess. U know who has amazing advertising now, Volkswagen.

astra · 08-08-2006, 04:58 AM

that is really gay... you wouldn't even know it is for a car company, let alone for BMW... sux

RGRAY · 08-08-2006, 05:15 AM

Quote:

Originally Posted by l4wr3nc3

" A company of ideas"

WTF!?!?!?!?!?!?

"A company of ideas" could be toilet paper.

It looks like we bought the last of the "Ultimate Driving Machings."

bud001 · 08-08-2006, 05:19 AM

The company learned from research (refer to the previous WSJ article) that people who can afford BMWs did not consider BMW because of various reasons. So they decided to try a different way of advertising to increase their customer demographic. Companies do it all the time, some work, some don't. If they don't they will go back to their old slogans.

Accounting4Speed · 08-08-2006, 05:49 AM

This has the makings of the same outcome as when Nike changed their tag line. I think we all remember a time when Nike's slogan was "I Can" instead of "Just Do It." It was such a blunder that they went back to "Just Do It." I have a feeling BMW will be doing much of the same.

acd483 · 08-08-2006, 07:16 AM

Well seeing that the "Ultimate Driving Machine" is an extremely pretentious tag for a car that is most certainly not...I don't see a problem dropping it, however I like "sheer driving pleasure" as that is absolutely spot on.

08-07-2006, 11:18 PM	#1
SCA Brigadier General 565 Rep 3,742 Posts Drives: Multiple BMWs Join Date: Apr 2005 Location: 🇺🇸 iTrader: (0)	BMW Drops Ultimate Slogan You've got to be kidding me! :mad: http://blogs.cars.com/kickingtires/2...ops_ultim.html http://adage.com/article?article_id=110963
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08-07-2006, 11:34 PM	#2
danglez1234 Private First Class 3 Rep 155 Posts Drives: civic Join Date: Jun 2006 Location: long island jericho iTrader: (0)	no matter what they say, its still the ultimate driving machine.
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08-07-2006, 11:39 PM	#3
LOLrance The Law. 301 Rep 14,283 Posts Drives: BMW Join Date: Apr 2005 Location: SF / OC iTrader: (17)	" A company of ideas" WTF!?!?!?!?!?!? __________________
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08-07-2006, 11:43 PM	#4
oneshare325 Brigadier General 199 Rep 4,178 Posts Drives: E90 325i, E82 135i Join Date: Feb 2006 Location: Arlington, VA iTrader: (11) Garage List 2018 BMW M3 [0.00] 2006 325i [0.00]	That is so so so f**king lame!! It sounds like a tool company slogan! I am so pissed!
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08-07-2006, 11:46 PM	#5
ZuerstBMW ¡Viva España! 376 Rep 7,803 Posts Drives: 2023 230i Mineral White Join Date: Mar 2006 Location: Apollo Beach, FL. iTrader: (68)	"A Company of Ideas." What hat did they pull this out of? Someone must have pulled it out of their __________________ 23 G42 230i Mineral White Cognac, Aluminum With Mesh Effect Interior Trim MODS Clear Guard, 15% Ceramic Tint, Floating Caps
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08-07-2006, 11:52 PM	#6
Ryan 330i Major 57 Rep 1,181 Posts Drives: '09 E93 335i Join Date: Jun 2006 Location: San Francisco \| LA \| Oregon iTrader: (0)	lame-o __________________ 2009 E93 335i \| Jet \| Black Dakota \| Grey Poplar \| ZPP \| ZSP \| ZCW \| Step \| Paddles \| i-Drive \| CA \| Sirius \| HD \| Logic7 \| 06FL \| 06NF \| PDC \| OEM Alarm \| LUX Retired: 2007 E92 335i Retired: 2006 E90 330i
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08-07-2006, 11:57 PM	#7
trurace Private 3 Rep 95 Posts Drives: 335i ON THE WAY Join Date: Oct 2005 Location: MIAMI iTrader: (0)	Sounds like something Lexus would say BMW
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08-08-2006, 12:05 AM	#8
shragon Moderator 497 Rep 27,441 Posts Drives: BMW Join Date: Oct 2005 Location: Bay Area, CA iTrader: (7)	i hate it. "ultimate driving machine" and even "sheer driving pleasure" are much much better. the more i see the new bmw ads, the more i hate them. __________________ www.cardomain.com/id/shragon
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08-08-2006, 12:06 AM	#9
hotsand5 hotsand5 50 Rep 806 Posts Drives: 2006 BMW 330i 6spd Join Date: Nov 2005 Location: chicago iTrader: (0) Garage List 2006 330i [0.00]	sounds like the "independent company" isn't so independent after all. __________________ -2006 BMW 330i-Sapphire Black- Tera Leather-Aluminum trim- 6spd manual- Sport- Premium- Cold- Navigation- Euro. delivery -2005 Yamaha Warrior 1700 102cu"
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08-08-2006, 12:15 AM	#11
NaTuReB0Y Powered By 36DD 341 Rep 7,369 Posts Drives: 2006 E90 Join Date: Jul 2005 Location: Inland Empire iTrader: (12)	sad................ __________________ 2006 E90 330i Jet Black \| 20" WORK VS-XX \| FK452 \| H&R Sport on Koni Yellow \| REMUS QUAD
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08-08-2006, 12:37 AM	#12
neuronpetkowski Captain 98 Rep 761 Posts Drives: 2008 e92 M3 [Sold] Join Date: Mar 2006 Location: Greater Detroit Area iTrader: (13)	"A Company of Ideas" is pathetic. When I was a creative director at JWT (the agency of record for Ford vehicles & trucks), there were serious thoughts of dropping "Build Ford Tough". But, the thing that kept it around was the fact that they built brand equity in a tagline like that for years and its stuck. The Ultimate Driving Machine has the same equity. You drop that and you're left with a "company trying to come up with an idea for a tagline"... The Ultimate Driving Machine is the Real Thing, so BMW! Just Do It! Where's the Beef? Lemme tell ya. Ya stick with what works. I Guarantee It!
	Appreciate 0

08-08-2006, 12:57 AM	#13
zamboni I want to drive a Zamboni 1132 Rep 5,559 Posts Drives: 13 E93 M3 18 F80 M3 16 K71 Join Date: Mar 2006 Location: Monte Sereno, CA iTrader: (7) Garage List 16 K71 F800GT [10.00] 2018 F80 M3 [10.00] 2013 BMW E93 M3 [10.00]	It won't matter if BMW drop the slogan ultimate driving machine as long as the car perform and reliable that counts. __________________ 18 F80 Imola Red 6MT 16 K71 F800GT Montego Blue 13 E93 M3 Melbourne Red 2000 E46,2006 E90,09 E82,13 E93 328i,14 F30 335i,18 F80 M3 My next vehicle would be a Zamboni
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08-08-2006, 02:08 AM	#14
safetywork Private 0 Rep 57 Posts Drives: '06 E90 330i Join Date: Jul 2006 Location: San Diego iTrader: (0)	Please don't flame.... May be BMW's new slogan of "A Company of Ideas" fit what they're trying to do. Afterall, BMW's been headed away from performance and more towards luxury for quit some time now. Their cars get heavier and more luxurious with the newer models. BMW definitely aren't built like they used to. Instead of engineering and manufacturing cars that are simple in design and durable, they're engineering/manufacturing cars that are loaded with technological "break throughs" that in my opinion don't necessarily contribute to the sporting nature of the "Ultimate Driving Machine". But there aren't any other manufacturers that engineer/manufacture RWD cars in 6 or 8 cylinders and come with a manual. __________________ '06 E90 330i From the Factory: 6-Speed, Sports Package, Leather, Heated Seats, Debadged Upgrades: N/A (so far)
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08-08-2006, 02:22 AM	#15
Gearcraft misadventurer 59 Rep 708 Posts Drives: bubbie mystic blue whale Join Date: Mar 2006 Location: candied island iTrader: (0)	BMW truly is a company of ideas. see. (they didnt say good ideas though) imagine our ads. i have another strange feeling that other companies will make fun of BMW thru their ads. the ads really are not the main concern but cant help but wonder. no more cool ads. __________________ 325i I SP
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08-08-2006, 02:34 AM	#16
climkt Bimmer Manual all the way 68 Rep 1,811 Posts Drives: e90 320i manual Join Date: Dec 2005 Location: singapore iTrader: (0)	u mean they dropped 'the ultimate driving machine' slogan for ' a company of ideas.' ? unbelievable!! the BMW top brass/slogan dept have lost their direction.
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08-08-2006, 04:07 AM	#17
backtofront001 First Lieutenant 20 Rep 354 Posts Drives: 2012 AW 135i Join Date: Jul 2006 Location: Bay Area iTrader: (0)	New BMW ads kinda suck! "We never let ideas down, here at BMW we cherish them". Thats the new slogan in full implementation I guess. U know who has amazing advertising now, Volkswagen.
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08-08-2006, 04:58 AM	#18
astra Brigadier General 94 Rep 3,748 Posts Drives: BMW 325Ci Individual Join Date: Mar 2006 Location: Sydney iTrader: (0) Garage List 2005 325Ci Individual [0.00]	that is really gay... you wouldn't even know it is for a car company, let alone for BMW... sux
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08-08-2006, 05:19 AM	#20
bud001 That Guy 5 Rep 166 Posts Drives: E90 Join Date: Jul 2006 Location: Earth iTrader: (0) Garage List 2006 330i (E90) [0.00]	The company learned from research (refer to the previous WSJ article) that people who can afford BMWs did not consider BMW because of various reasons. So they decided to try a different way of advertising to increase their customer demographic. Companies do it all the time, some work, some don't. If they don't they will go back to their old slogans.
	Appreciate 0

08-08-2006, 05:49 AM	#21
Accounting4Speed Kind of a Big Deal 34 Rep 202 Posts Drives: 330i Join Date: Sep 2005 Location: Boston, MA iTrader: (0)	This has the makings of the same outcome as when Nike changed their tag line. I think we all remember a time when Nike's slogan was "I Can" instead of "Just Do It." It was such a blunder that they went back to "Just Do It." I have a feeling BMW will be doing much of the same.
	Appreciate 0

08-08-2006, 07:16 AM	#22
acd483 Private 56 Rep 81 Posts Drives: two feet Join Date: Oct 2005 Location: chicago iTrader: (0)	Well seeing that the "Ultimate Driving Machine" is an extremely pretentious tag for a car that is most certainly not...I don't see a problem dropping it, however I like "sheer driving pleasure" as that is absolutely spot on.
	Appreciate 0