Send This to Tom Purves

bmwexecutive · 08-09-2006, 01:20 AM

Here's the letter I made guys. Just copy and paste to a Word doc, fill in your name at the bottom, make any personal changes you'd like and then mail it to the address at the top. Something is only going to happen if a bunch of us send this out. Results will be achieved by numbers! Let's do it!

**********************************

August 9, 2006

Tom Purves
Chief Executive Officer
BMW of North America
300 Chestnut Ridge Road
Woodcliff Lake, NJ 07677

Dear Mr. Purves:

Today I was informed of BMW’s decision to change your “The Ultimate Driving Machine” slogan of 31 years to “A Company of Ideas.” As a loyal BMW customer and utmost enthusiast, I have to say that I find the idea of changing the original slogan to be not only a betrayal to BMW’s roots, but a downright stupid move. Such a decision makes me wonder if this new slogan was even surveyed as the outcry from BMW enthusiasts is huge! A quick check of popular BMW enthusiast message boards such as E90post.com and Bimmerfect.com supports this claim.

Many feel the choice to change the slogan was based on an executive decision that will move BMW’s efforts more towards technology and comfort, and away from what a BMW means most to all of us devotees; the driving experience and the magic-like excitement and paramount thrill a BMW provides.

Don’t get me wrong, adding new technology and comforts is great, but please remember what this company is all about! And I say this on behalf of all BMW enthusiasts out there: bring back “The Ultimate Driving Machine!”

Sincerely,

FULL NAME

**********************************

just4kickz · 08-09-2006, 01:28 AM

lol... ill do it for kicks... maybe this guy will give me something free.

bmwexecutive · 08-09-2006, 01:32 AM

Quote:

Originally Posted by just4kickz

lol... ill do it for kicks... maybe this guy will give me something free.

Haha. Don't count on it. Maybe a nice letter back from his secretary. Other than that, don't hold your breathe or you'll die and never be able to drive a BMW again. At least not until next lifetime--which would mean at least another 16 years.

interpol · 08-09-2006, 01:40 AM

'A Company of Ideas' is the theme for a marketing campaign and is not replacing 'The Ultimate Driving Machine' as the company's slogan; Rata87 mentioned this in the original thread.

Pretender · 08-09-2006, 03:13 AM

It'd be the most stupid thing in the world if they actually change that slogan.

NFS · 08-09-2006, 03:41 AM

Everyone relax ....

JSpira · 08-09-2006, 04:16 AM

Well, since they aren't dropping the Ultimate Driving Machine tagline, I think that the letter is a waste of paper and bandwidth.

ckm1515 · 08-09-2006, 04:21 AM

Quote:

Originally Posted by bmwexecutive

Here's the letter I made guys. Just copy and paste to a Word doc, fill in your name at the bottom, make any personal changes you'd like and then mail it to the address at the top. Something is only going to happen if a bunch of us send this out. Results will be achieved by numbers! Let's do it!

**********************************

August 9, 2006

Tom Purves
Chief Executive Officer
BMW of North America
300 Chestnut Ridge Road
Woodcliff Lake, NJ 07677

Dear Mr. Purves:

Today I was informed of BMW’s decision to change your “The Ultimate Driving Machine” slogan of 31 years to “A Company of Ideas.” As a loyal BMW customer and utmost enthusiast, I have to say that I find the idea of changing the original slogan to be not only a betrayal to BMW’s roots, but a downright stupid move. Such a decision makes me wonder if this new slogan was even surveyed as the outcry from BMW enthusiasts is huge! A quick check of popular BMW enthusiast message boards such as E90post.com and Bimmerfect.com supports this claim.

Many feel the choice to change the slogan was based on an executive decision that will move BMW’s efforts more towards technology and comfort, and away from what a BMW means most to all of us devotees; the driving experience and the magic-like excitement and paramount thrill a BMW provides.

Don’t get me wrong, adding new technology and comforts is great, but please remember what this company is all about! And I say this on behalf of all BMW enthusiasts out there: bring back “The Ultimate Driving Machine!”

Sincerely,

FULL NAME

**********************************

The problem with this letter is two fold - 1) bimmerfect is not a site and 2) one should never start a paragraph with a contraction.

NFS · 08-09-2006, 05:03 AM

Quote:

Originally Posted by ckm1515

The problem with this letter is two fold - 1) bimmerfect is not a site and 2) one should never start a paragraph with a contraction.

The above post raises an interesting point. However, it also behooves me to advise you that the phrase 'two-fold' is hyphenated.

ckm1515 · 08-09-2006, 07:36 AM

Quote:

Originally Posted by needforspeed

The above post raises an interesting point. However, it also behooves me to advise you that the phrase 'two-fold' is hyphenated.

You might want to check Websters - two fold is not hyphenated. I appreciate the feedback but it beehooves one to know proper grammer first

NFS · 08-09-2006, 08:09 AM

Quote:

Originally Posted by ckm1515

You might want to check Websters - two fold is not hyphenated. I appreciate the feedback but it beehooves one to know proper grammer first

I would be pleased to allow 'twofold' or 'two-fold' but not 'two fold'.

If it were not hypenated 'two fold' would be two distinct words and as a consequence would not be listed in Websters, or any other dictionary of repute.

What does Websters say about the word 'pedantic'

?

I would also mention that you should have included a comma between the words 'feedback' and 'but' in your last post.

Finally, it 'behooves' me to direct you here:

http://www.thefreedictionary.com/behoove

ckm1515 · 08-09-2006, 08:29 AM

Quote:

Originally Posted by needforspeed

I would be pleased to allow 'twofold' or 'two-fold' but not 'two fold'.

If it were not hypenated 'two fold' would be two distinct words and as a consequence would not be listed in Websters, or any other dictionary of repute.

What does Websters say about the word 'pedantic'

?

I would also mention that you should have included a comma between the words 'feedback' and 'but' in your last post.

Finally, it 'behooves' me to direct you here:

http://www.thefreedictionary.com/behoove

Now pedantic is a good word...

Josh49 · 08-09-2006, 08:45 AM

With all due respect, it's a slogan.. Who cares? I agree, it might be a stupid move, but to be honest a BMW (the physical car) is still a BMW and always will be a BMW. The cars they make will always be the same, what difference does it make what the slogan is? I didn't buy the car for the slogan, I bought it for how it drove.. Their motto could be could be horrendous, and it wouldn't have made any difference on my decision..

I'm just curious why this decision affects you that much that you decided to draft a letter?

And don't use contractions in formal writing..

kuthair · 08-09-2006, 08:45 AM

Quote:

Originally Posted by Josh49

With all due respect, it's a slogan.. Who cares? I agree, it might be a stupid move, but to be honest a BMW (the physical car) is still a BMW and always will be a BMW. The cars they make will always be the same, what difference does it make what the slogan is? I didn't buy the car for the slogan, I bought it for how it drove.. Their motto could be could be horrendous, and it wouldn't have made any difference on my decision..

I'm just curious why this decision affects you that much that you decided to draft a letter?

+1

ward · 08-09-2006, 08:49 AM

bmw exec, chill man chill

have a drink or something

this thread is so getting linked to audiworld or acuraweb or whatever lame sites those crappy cars use so they can laugh at us

MrSilver · 08-09-2006, 08:50 AM

Quote:

Originally Posted by needforspeed

Finally, it 'behooves' me to direct you here:

http://www.thefreedictionary.com/behoove

, I thought the same thing.

Josh49 · 08-09-2006, 08:58 AM

Quote:

Originally Posted by ward

bmw exec, chill man chill

have a drink or something

I concur. I would like to start an official "Send Beer to Calm BMW Executive Down" fund. Any donations may be made through paypal, and I will have a refrigerated keg delivered to his door, and replaced as needed. Please send a donation and a preferred beer to deliver.

My contribution:
$15 / Sam Adams

BK · 08-09-2006, 09:23 AM

Quote:

Originally Posted by just4kickz

lol... ill do it for kicks... maybe this guy will give me something free.

I have a better one if you want some free stuff:

Tom Purves
Chief Executive Officer
BMW of North America
300 Chestnut Ridge Road
Woodcliff Lake, NJ 07677

Tom:

Hey, Tom! How’s it going? Can you send me some stuff?

Sincerely,
BK

P.S. Please change the slogan back to how it was before. Thanks!

stressdoc · 08-09-2006, 09:37 AM

Every once in a while...

I like the new advertising campaign, with its target audience of free thinking intelligentsia. BMW needs to appeal to a broader market base, and Green-friendly, hi-tech products require a new tag.

That said, we all agree on the focus implied by "the ultimate driving machine".

Nice job with the language lessons; hopefully we all learn a few useful bits here.

NFS · 08-09-2006, 09:43 AM

Quote:

Originally Posted by ckm1515

Now pedantic is a good word...

My favourite word is 'bathysphere'

How bout this:

Tom Purves
Chief Executive Officer
BMW of North America
300 Chestnut Ridge Road
Woodcliff Lake, NJ 07677

Dear Tombo,

Please don't start building cars that are shit to drive.

Cheers big ears,

(insert your name here)

PS....can we have some free beer for BMW Exec - he is a bit worried about your new slogan and getting pissed will probably help.

SoYank · 08-09-2006, 11:02 AM

Quote:

Originally Posted by ckm1515

You might want to check Websters - two fold is not hyphenated. I appreciate the feedback but it beehooves one to know proper grammer first

Not only grammar but spelling.

NFS · 08-09-2006, 11:03 AM

Quote:

Originally Posted by SoYank

Not only grammar but spelling.

Well done - I missed that one

08-09-2006, 01:20 AM	#1
bmwexecutive Banned 242 Rep 2,453 Posts Drives: 2006 330i Join Date: Apr 2006 Location: East Coast iTrader: (4)	Send This to Tom Purves - SLOGAN PROTEST! Here's the letter I made guys. Just copy and paste to a Word doc, fill in your name at the bottom, make any personal changes you'd like and then mail it to the address at the top. Something is only going to happen if a bunch of us send this out. Results will be achieved by numbers! Let's do it! ******************************** August 9, 2006 Tom Purves Chief Executive Officer BMW of North America 300 Chestnut Ridge Road Woodcliff Lake, NJ 07677 Dear Mr. Purves: Today I was informed of BMW’s decision to change your “The Ultimate Driving Machine” slogan of 31 years to “A Company of Ideas.” As a loyal BMW customer and utmost enthusiast, I have to say that I find the idea of changing the original slogan to be not only a betrayal to BMW’s roots, but a downright stupid move. Such a decision makes me wonder if this new slogan was even surveyed as the outcry from BMW enthusiasts is huge! A quick check of popular BMW enthusiast message boards such as E90post.com and Bimmerfect.com supports this claim. Many feel the choice to change the slogan was based on an executive decision that will move BMW’s efforts more towards technology and comfort, and away from what a BMW means most to all of us devotees; the driving experience and the magic-like excitement and paramount thrill a BMW provides. Don’t get me wrong, adding new technology and comforts is great, but please remember what this company is all about! And I say this on behalf of all BMW enthusiasts out there: bring back “The Ultimate Driving Machine!” Sincerely, FULL NAME ********************************
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08-09-2006, 01:28 AM	#2
just4kickz boku no namae ha... 336 Rep 11,025 Posts Drives: 2006 BS 330i Join Date: Feb 2006 Location: S. Bay Area, CA + Newark, NJ + ChiCity + True Blue iTrader: (11) Garage List 2006 E90 330i [0.00]	lol... ill do it for kicks... maybe this guy will give me something free. __________________ looking for a PreLCI Black Sapphire e90 front bumper without license plate holes "Akimbo shotguns. Broken wrists anyone? And don't give me that 'it's just a game' bull**. Where the are my akimbo interventions then?! One scope on each eye mother**er!!"
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08-09-2006, 01:40 AM	#4
interpol Private 5 Rep 68 Posts Drives: passively aggressive. Join Date: Nov 2005 Location: probably in a hotel thousands of miles away from home. iTrader: (0)	Don't waste your time. 'A Company of Ideas' is the theme for a marketing campaign and is not replacing 'The Ultimate Driving Machine' as the company's slogan; Rata87 mentioned this in the original thread.
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08-09-2006, 03:13 AM	#5
Pretender Colonel 150 Rep 2,419 Posts Drives: 06 330i, 07 328i, 16 X1, >17M2 Join Date: Aug 2005 Location: Bay Area, CA iTrader: (1) Garage List 06 330i [0.00]	It'd be the most stupid thing in the world if they actually change that slogan. __________________ It's a great time to be alive
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08-09-2006, 03:41 AM	#6
NFS Major General 275 Rep 9,218 Posts Drives: M340i Join Date: Jul 2006 Location: UK iTrader: (0)	Everyone relax ....
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08-09-2006, 04:16 AM	#7
JSpira Freude am Fahren 339 Rep 5,254 Posts Drives: Fünfer, Dreier, + Join Date: Aug 2005 Location: New York, München, Wien iTrader: (1)	Well, since they aren't dropping the Ultimate Driving Machine tagline, I think that the letter is a waste of paper and bandwidth. __________________ Freude am Fahren. Jonathan E90 2006 330xi E90 2006 325i E39 2003 530i Sport* E46 2000 328Ci* E36 1996 328iS* E36 1992 325i* E30 1991 318is E21 1982 320iS* E21 1979 320 (6-Zyl)* *retired Nominated: Most Contributing Member
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08-09-2006, 08:45 AM	#13
Josh49 Major General 252 Rep 6,664 Posts Drives: E90 325xi Join Date: Jan 2006 Location: Boston, MA iTrader: (33)	With all due respect, it's a slogan.. Who cares? I agree, it might be a stupid move, but to be honest a BMW (the physical car) is still a BMW and always will be a BMW. The cars they make will always be the same, what difference does it make what the slogan is? I didn't buy the car for the slogan, I bought it for how it drove.. Their motto could be could be horrendous, and it wouldn't have made any difference on my decision.. I'm just curious why this decision affects you that much that you decided to draft a letter? And don't use contractions in formal writing.. __________________ E90 325XI, MYSTIC BLUE ON BLACK/ALUM, STEP, NAV, PDC, CWP, XENON, SIRIUS, ALARM, MUD GUARDS, CLEARBRA, CHROME GRILLS AND TIPS, VALENTINE 1 (HARDWIRED), HO CERAMIC 40%, 161'S, REAR FOG MOD, LUX 4.0, BLACKLINES, OEM PEDALS, MTEC FOGS, GRUPPE-M REP INTAKE. 156'S AND RUBBER MATS FOR THE WINTER.
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08-09-2006, 08:49 AM	#15
ward Major General 155 Rep 6,158 Posts Drives: F Join Date: May 2005 Location: T iTrader: (0)	bmw exec, chill man chill have a drink or something this thread is so getting linked to audiworld or acuraweb or whatever lame sites those crappy cars use so they can laugh at us
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08-09-2006, 09:37 AM	#19
stressdoc Moderator 618 Rep 10,858 Posts Drives: BMW i8; Toy 4runner TRD pro Join Date: Jun 2005 Location: Waco TX iTrader: (0)	Every once in a while... I like the new advertising campaign, with its target audience of free thinking intelligentsia. BMW needs to appeal to a broader market base, and Green-friendly, hi-tech products require a new tag. That said, we all agree on the focus implied by "the ultimate driving machine". Nice job with the language lessons; hopefully we all learn a few useful bits here. Attached Images
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