BMW is Third Most Valuable Automotive Brand of 2012 According to Interbrand Report

Jason · 12-02-2012, 06:19 PM

BIMMERPOST NEWS

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BMW is the 3rd most valuable automotive company in the world (and 12th most valuable of all companies), according to Interbrand's Top 100 Brands list for 2012. Interbrand is a leading branding consulting agency.

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Interbrand's list of the top 12 most valuable automotive brands:

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So how does Interbrand calculate value and compile its list? According to them:

Interbrand's methodology looks at the ongoing investment and management of the brand as a business asset.

This means that our methodology takes into account all the many ways in which a brand touches and benefits its organization -- from attracting and retaining talent to delivering on customer expectations. The final value can then be used to guide brand management, so businesses can make better, more informed decisions. There are three key aspects that contribute to the assessment:

-- The financial performance of the branded products or services.
-- The role of brand in the purchase decision process.
-- The strength of the brand.

Wideboy · 12-11-2012, 08:36 AM

Toyota number 1 ))

Cl0ud7 · 12-11-2012, 08:43 AM

from 1 to 3

NAV8TT · 12-11-2012, 08:51 AM

I'd get a buss pass but never a Toyota

bimmerJP · 12-11-2012, 10:08 AM

Not most anymore?? Wow...

CurbBender'90 · 12-11-2012, 11:09 AM

Oh god another EGO driven post for all of the proud owners..jus drive...put your food down n drive!

Crulexis · 12-11-2012, 12:26 PM

Can't believe Kia is even there

Amleto63 · 12-11-2012, 12:45 PM

Toyota > BMW???
Hunday > Ferrari???

... This list is bullshit!

doublevanosrc · 12-11-2012, 01:22 PM

This list sounds iffy, VW should be at the top with Toyota 2nd and BMW 3rd.

LemonOne · 12-11-2012, 01:59 PM

No one here seems to appreciate Toyota engineering, which is really sad.

BGM · 12-11-2012, 02:25 PM

oh dear honda.. what happened :s

ESC OFF · 12-11-2012, 02:37 PM

Quote:

Originally Posted by Lemon Jelly M3

No one here seems to appreciate Toyota engineering, which is really sad.

The Engineering is there, but it's been a long time since anything to get excited about had a Toyota Badge....no offense Supra lovers...

ArcticRik · 12-11-2012, 03:07 PM

Toyota's aren't bad vehicles at all, at least they can make it to 100,000 miles without any major maintenance. But performance wise, they pretty much lack in every aspect, guess it's a give and take... ID rather have my performance over reliability

jameseo · 12-11-2012, 03:36 PM

We know from nascar that Toyota can make a high performance vehicle. They also have a wide price range, so they can be more valuable in almost every country in the world.

I know most everyone in the forum hates to see it, but yeah Benz beat Bimmer.

Imola.ZHP · 12-11-2012, 05:55 PM

I've heard that 79.34567% of all statistics are swayed...

Who cares? Drive the car you love!

Imola.ZHP · 12-11-2012, 05:56 PM

I've heard that 79.34567% of all statistics are swayed...

Who cares? Drive the car you love!

lopeolinda · 12-11-2012, 08:35 PM

Toyota's aren't bad vehicles at all, at least they can make it to 100,000 miles without any major maintenance.

stealth.pilot · 12-11-2012, 08:42 PM

Quote:

Originally Posted by ONE-77

I'd get a buss pass but never a Toyota

Haha. You clearly have never been on a bus.

I'd get a pink prius before I got a bus pass!

stealth.pilot · 12-11-2012, 08:44 PM

Quote:

Originally Posted by lopeolinda

Toyota's aren't bad vehicles at all, at least they can make it to 100,000 miles without any major maintenance.

They just lack excitement.

Ideal would be a BMW made by Toyota and service by Lexus dealers.

Nang Vann · 12-11-2012, 11:40 PM

Time to get me a toyota!

EuroTunerz5 · 12-12-2012, 01:15 AM

And yet my resale is shit on a 9 month old car... I'm not buying it. My Acura held its value 100 times better.

M5007 · 12-12-2012, 01:55 AM

Quote:

Originally Posted by doublevanosrc

This list sounds iffy, VW should be at the top with Toyota 2nd and BMW 3rd.

+1

VW is huge

12-02-2012, 06:19 PM	#1
Jason Administrator 44759 Rep 21,346 Posts Drives: F80 M3 Join Date: Mar 2005 Location: USA iTrader: (0)	BMW is Third Most Valuable Automotive Brand of 2012 According to Interbrand Report BIMMERPOST NEWS BMW is Third Most Valuable Automotive Brand of 2012 According to Interbrand Report 31 COMMENTS Tweet BMW is the 3rd most valuable automotive company in the world (and 12th most valuable of all companies), according to Interbrand's Top 100 Brands list for 2012. Interbrand is a leading branding consulting agency. Interbrand's list of the top 12 most valuable automotive brands: So how does Interbrand calculate value and compile its list? According to them: Interbrand's methodology looks at the ongoing investment and management of the brand as a business asset. This means that our methodology takes into account all the many ways in which a brand touches and benefits its organization -- from attracting and retaining talent to delivering on customer expectations. The final value can then be used to guide brand management, so businesses can make better, more informed decisions. There are three key aspects that contribute to the assessment: -- The financial performance of the branded products or services. -- The role of brand in the purchase decision process. -- The strength of the brand.
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12-11-2012, 08:36 AM	#2
Wideboy Private 13 Rep 77 Posts Drives: E92 335i M Sport Join Date: Oct 2011 Location: Malta iTrader: (0)	Toyota number 1 ))
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12-11-2012, 08:43 AM	#3
Cl0ud7 Second Lieutenant 120 Rep 256 Posts Drives: LCI G80 M3 Comp Join Date: Sep 2009 Location: Catasauqua, PA iTrader: (0)	from 1 to 3
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12-11-2012, 08:51 AM	#4
NAV8TT Major 241 Rep 882 Posts Drives: 2013 ///M3 E92 DCT ZCP Join Date: Aug 2011 Location: The greatest country in the world iTrader: (0)	I'd get a buss pass but never a Toyota __________________
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12-11-2012, 10:08 AM	#5
bimmerJP First Lieutenant 11 Rep 380 Posts Drives: 2008 e90 335i Join Date: Jun 2011 Location: Texas, the United States of America, Planet Earth, Universe iTrader: (0)	Not most anymore?? Wow...
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12-11-2012, 11:09 AM	#6
CurbBender'90 S 77 Rep 441 Posts Drives: 2010 S65 Join Date: Sep 2011 Location: West.Bloom iTrader: (1)	Oh god another EGO driven post for all of the proud owners..jus drive...put your food down n drive! __________________ DCK
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12-11-2012, 12:26 PM	#7
Crulexis First Lieutenant 32 Rep 326 Posts Drives: 2008 335i // E92 Join Date: Feb 2012 Location: Toronto - GTA iTrader: (1)	Can't believe Kia is even there __________________ E92 335i 6MT \| Jet Black \| Saddle Brown COBB AP \| VRSF Catless D.P's \| BMS DCI \| BMW Performance 313 Rims \| Gloss Black Kidney Grills \| LUX V8 V3's \| WeissLicht PY24W
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12-11-2012, 12:45 PM	#8
Amleto63 Commander 14 Rep 210 Posts Drives: F10 520d Sedan Join Date: Nov 2010 Location: Pisa iTrader: (0)	Toyota > BMW??? Hunday > Ferrari??? ... This list is bullshit! __________________ Stay Ahead! E46(00-03) - E46 Touring (03-06) - E90(06-10)
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12-11-2012, 01:22 PM	#9
doublevanosrc Loves his G20 266 Rep 2,508 Posts Drives: 2020 330ix M sport Join Date: Jul 2009 Location: Austin. Tx iTrader: (1) Garage List 2013 BMW [0.00]	This list sounds iffy, VW should be at the top with Toyota 2nd and BMW 3rd. __________________ 2020 330ix-Msport Past- 2013 135i 2011 135i
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12-11-2012, 01:59 PM	#10
LemonOne Major 730 Rep 1,089 Posts Drives: ///Most Powerful Letter Join Date: Oct 2009 Location: East Coast iTrader: (0)	No one here seems to appreciate Toyota engineering, which is really sad.
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12-11-2012, 02:25 PM	#11
BGM Colonel 62 Rep 2,398 Posts Drives: F20 M140i Join Date: Oct 2009 Location: Farnborough, UK iTrader: (0)	oh dear honda.. what happened :s
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12-11-2012, 03:07 PM	#13
ArcticRik Enthusiast 166 Rep 1,624 Posts Drives: Arctic Metallic E90 335i Join Date: Jan 2011 Location: Florida iTrader: (11)	Toyota's aren't bad vehicles at all, at least they can make it to 100,000 miles without any major maintenance. But performance wise, they pretty much lack in every aspect, guess it's a give and take... ID rather have my performance over reliability
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12-11-2012, 03:36 PM	#14
jameseo New Member 0 Rep 7 Posts Drives: '75 2002 & '08 X3 3.0 Join Date: Jul 2011 Location: San Diego, CA iTrader: (0)	Toyota Has Reason to Be #1 We know from nascar that Toyota can make a high performance vehicle. They also have a wide price range, so they can be more valuable in almost every country in the world. I know most everyone in the forum hates to see it, but yeah Benz beat Bimmer.
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12-11-2012, 05:55 PM	#15
Imola.ZHP Colonel 129 Rep 2,218 Posts Drives: 2014 BMW i3 BEV EE Join Date: Mar 2006 Location: Mud Island, TN iTrader: (0)	I've heard that 79.34567% of all statistics are swayed... Who cares? Drive the car you love! __________________ - 2014 CPO i01 BEV Electronaut Edition Capparis White Tera World, '17- - 2015 CPO i01 BEV Laurel Grey Tera World, '17- - 2015 i01 REx Laurel Grey Tera World, '15-'17 - 2003 CPO 330i ZHP Imola Red Build 03/03/03, '06-'15
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12-11-2012, 05:56 PM	#16
Imola.ZHP Colonel 129 Rep 2,218 Posts Drives: 2014 BMW i3 BEV EE Join Date: Mar 2006 Location: Mud Island, TN iTrader: (0)	I've heard that 79.34567% of all statistics are swayed... Who cares? Drive the car you love! __________________ - 2014 CPO i01 BEV Electronaut Edition Capparis White Tera World, '17- - 2015 CPO i01 BEV Laurel Grey Tera World, '17- - 2015 i01 REx Laurel Grey Tera World, '15-'17 - 2003 CPO 330i ZHP Imola Red Build 03/03/03, '06-'15
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12-11-2012, 08:35 PM	#17
lopeolinda New Member 0 Rep 8 Posts Drives: bmw Join Date: Dec 2012 Location: 2010 iTrader: (0)	Toyota's aren't bad vehicles at all, at least they can make it to 100,000 miles without any major maintenance. __________________
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12-11-2012, 11:40 PM	#20
Nang Vann Lieutenant Colonel 27 Rep 1,513 Posts Drives: E46 M3, R35 GT-R Join Date: May 2011 Location: Australia iTrader: (0)	Time to get me a toyota! __________________ Moving on up!
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12-12-2012, 01:15 AM	#21
EuroTunerz5 Captain 39 Rep 652 Posts Drives: 2012 AW BMW 135i M-Sport PPK Join Date: Apr 2012 Location: Wisconsin iTrader: (6)	And yet my resale is shit on a 9 month old car... I'm not buying it. My Acura held its value 100 times better. __________________ 2012 BMW 135i M-Sport PPK AW with Black Boston Leather- SOLD 2010 Acura TSX V6 Tech BSM 2003 Corvette Z06 TR "Widebooty"
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