BMW Named Second Most Valuable Automotive Brand in the World by Brandirectory

Jason · 02-20-2014, 10:06 AM

BIMMERPOST NEWS

16
COMMENTS

Brandirectory has published its 2014 list of most valuable global brands. Toyota was listed as the most valuable automotive brand (and #11 overall), while BMW was ranked as the second most valuable auto brand (#17 overall).

As with any brand ranking lists, the methodology behind the brand valuation has a huge impact on the ranking order. The components used to determine the valuations on Brandirectory's list were Brand Strength Index, Brand Royalty Rate and Brand Revenues [full explanation].

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///SAL · 02-20-2014, 12:18 PM

Nothing beats the Japanese, thanks for the info

F80NJM3 · 02-20-2014, 01:01 PM

From 21 to 17 sounds like progress to me

Billup · 02-20-2014, 01:13 PM

Volkswagen is really that close behind?

Judah · 02-20-2014, 01:20 PM

Quote:

Originally Posted by Billup

Volkswagen is really that close behind?

VW owns a lot of other brands, I presume that's one reason why.

TheBingoBalls · 02-20-2014, 01:42 PM

Is it BMW AG or just the BMW brand? I'm thinking it's the latter because if we're talking about the entire auto group, don't see how BMW with just MINI and Rolls Royce would be more valuable than what Volkswagen has under it's umbrella.

bdardashti · 02-20-2014, 01:54 PM

I'm fairly sure this is just based on the brand, not the company. So BMW, not BMW AG, and the VW brand, not all of its other companies as well.

termigni · 02-20-2014, 02:08 PM

Go Korea!

kstylez · 02-20-2014, 04:06 PM

Quote:

Originally Posted by termigni

Go Korea!

+1

dhirm5 · 02-20-2014, 04:16 PM

If this is based on just the brand value, I fail to see how Toyota is above BMW.

s!ke · 02-20-2014, 04:40 PM

Isn't Exxon mobile the most valuable brand in the world?

It has by far the largest market cap and revenue as well

BMWnStuff · 02-20-2014, 07:18 PM

Ehh.. I like Forbes better anyways. This reminded me of the article I had bookmarked.

http://www.forbes.com/sites/jacquely...e-companies/3/

ZEEM3R · 02-20-2014, 07:39 PM

Quote:

Originally Posted by s!ke

Isn't Exxon mobile the most valuable brand in the world?

It has by far the largest market cap and revenue as well

Apple overtook them last year. And Google is hot on their trail.

seamasters · 02-20-2014, 10:27 PM

Values are in Billion not Million.
BMW is worth over 28 Billion.

keen.rave · 02-21-2014, 12:19 AM

Quote:

Originally Posted by BMWnStuff

Ehh.. I like Forbes better anyways. This reminded me of the article I had bookmarked.

http://www.forbes.com/sites/jacquely...e-companies/3/

Yeah I think the Forbes one is more convincing. The one shown here is pointless.

ChrisNich117 · 02-21-2014, 12:55 AM

Quote:

Originally Posted by TheBingoBalls

Is it BMW AG or just the BMW brand? I'm thinking it's the latter because if we're talking about the entire auto group, don't see how BMW with just MINI and Rolls Royce would be more valuable than what Volkswagen has under it's umbrella.

Vw, Audi, Porsche, Lamborghini, Bugatti, Bentley, etc........

positiveions · 02-21-2014, 08:15 AM

Mostly American companies take this list with Chinese products.

02-20-2014, 10:06 AM	#1
Jason Administrator 43660 Rep 21,325 Posts Drives: F80 M3 Join Date: Mar 2005 Location: USA iTrader: (0)	BMW Named Second Most Valuable Automotive Brand in the World by Brandirectory BIMMERPOST NEWS BMW Named Second Most Valuable Automotive Brand in the World by Brandirectory 16 COMMENTS Tweet Brandirectory has published its 2014 list of most valuable global brands. Toyota was listed as the most valuable automotive brand (and #11 overall), while BMW was ranked as the second most valuable auto brand (#17 overall). As with any brand ranking lists, the methodology behind the brand valuation has a huge impact on the ranking order. The components used to determine the valuations on Brandirectory's list were Brand Strength Index, Brand Royalty Rate and Brand Revenues [full explanation].
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02-20-2014, 12:18 PM	#2
///SAL Captain 38 Rep 846 Posts Drives: 2014 ///M5 ZCP Join Date: Aug 2013 Location: QUEENS, NY iTrader: (0)	Nothing beats the Japanese, thanks for the info
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02-20-2014, 01:01 PM	#3
F80NJM3 Colonel 1939 Rep 2,174 Posts Drives: F80 M3 Join Date: Aug 2011 Location: NJ/NY iTrader: (0) Garage List 2015 BMW M3 F80 [10.00] 2012 BMW F10 535XI [0.00] 2006 Porsche Cayenne [0.00]	From 21 to 17 sounds like progress to me __________________ http://f80.bimmerpost.com/forums/sho....php?t=1270333 Follow Instagram : F80AWM3
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02-20-2014, 01:13 PM	#4
Billup Banned 476 Rep 928 Posts Drives: Your mum crazy. Join Date: Jun 2013 Location: Baconopolos Island iTrader: (0)	Volkswagen is really that close behind?
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02-20-2014, 01:42 PM	#6
TheBingoBalls Brigadier General 4293 Rep 4,853 Posts Drives: BMW Join Date: Mar 2011 Location: Toronto, Ontario iTrader: (1) Garage List 2018 F36 BMW 440i x ... [0.00]	Is it BMW AG or just the BMW brand? I'm thinking it's the latter because if we're talking about the entire auto group, don't see how BMW with just MINI and Rolls Royce would be more valuable than what Volkswagen has under it's umbrella.
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02-20-2014, 01:54 PM	#7
bdardashti Captain 47 Rep 998 Posts Drives: '12 135i Join Date: Apr 2008 Location: Toronto iTrader: (3)	I'm fairly sure this is just based on the brand, not the company. So BMW, not BMW AG, and the VW brand, not all of its other companies as well.
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02-20-2014, 02:08 PM	#8
termigni Lieutenant Colonel 1083 Rep 1,761 Posts Drives: S2000, MacanS, M4CS Join Date: Oct 2006 Location: NJ iTrader: (0) Garage List 2018 BMW M2 [0.00]	Go Korea! __________________ 2020 ///M4 CS, Alpine White, DCT 2018 ///M2 LCI, Metallic Orange, 6MT, Exec Pkg, Apple.. Sold Instagram: Tommys911
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02-20-2014, 04:16 PM	#10
dhirm5 Major 184 Rep 1,155 Posts Drives: 2014 M5 ZCP, 2014 X5 35d Join Date: Dec 2010 Location: Bethesda, MD iTrader: (1)	If this is based on just the brand value, I fail to see how Toyota is above BMW. __________________ 2017 Porsche 911GTS - Agate Gray on Black 2009 Aston Martin DBS - Casino Royale Gray on Black (sold) 2014 M5 ZCP - Azurite Black over SSII Full (gone) 2009 M5 - Carbon Black over Sepang Full (gone - not forgotten) 2001 740i M-Sport - Carbon Black over Black (gone - not forgotten)
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02-20-2014, 04:40 PM	#11
s!ke Captain 45 Rep 802 Posts Drives: e92 335 6MT Join Date: May 2009 Location: Bay Area, CA iTrader: (13) Garage List 1991 Toyota Supra T ... [0.00] 2008 BMW 335i [0.00]	Isn't Exxon mobile the most valuable brand in the world? It has by far the largest market cap and revenue as well __________________ /// 2008 e92 335i 6sp JB/CR \| COBB AP \| AR DP's \| AFE DCI \| FMIC \| BMS Cowl Filters \| Stett CP \| Forge DV's \| Sig photo by jMeas!
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02-20-2014, 07:18 PM	#12
BMWnStuff Private 1 Rep 45 Posts Drives: 2013 328i Join Date: Jan 2014 Location: Houston, TX iTrader: (0)	Ehh.. I like Forbes better anyways. This reminded me of the article I had bookmarked. http://www.forbes.com/sites/jacquely...e-companies/3/
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02-20-2014, 10:27 PM	#14
seamasters seamasters 29 Rep 401 Posts Drives: M5 F90 COMP , M4 Mineral White Join Date: May 2011 Location: Australia iTrader: (0)	Values are in Billion not Million. BMW is worth over 28 Billion.
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02-21-2014, 08:15 AM	#17
positiveions Lieutenant General 976 Rep 11,725 Posts Drives: 19 Tacoma, 16 Golf wagon Join Date: Sep 2007 Location: Upland, CA iTrader: (2) Garage List 2019 Toyota Tacoma [0.00] 2016 VW Golf Sports ... [0.00] 1998 BMW M3 [0.00] 1990 BMW 325is [0.00]	Mostly American companies take this list with Chinese products.
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